Skip to Content

App Store payola, and what it means for the app ecosystem

Earlier this week, Wired posted a story about what they call "App Store Payola" -- the practice of sites that solicit cash payments (or other compensation) in order to expedite or publish app reviews. This isn't anything new. Ever since the App Store first went online, there have been sites that have offered developers a chance at the spotlight in return for behind-the-scenes payment. Apparently, it is still going on, and Wired's piece takes a good look at what's under the table.

It should go without saying, but for the record: TUAW isn't involved in this practice, and never has been. We will use promo codes for reviews rather than buying the apps directly, but a promo code doesn't guarantee a review and it definitely doesn't influence our stated opinions on the products we cover. Informally, our editorial team gives a thumbs up to the OATS standard, although TUAW hasn't officially joined the sites promoting the 'code of conduct' for app reviews.

Nevertheless, this is an interesting issue. My main question actually revolves around whether or not this practice actually "works" for the developer -- do devs who pay the $25, or whatever these "Reviews R Us" sites are charging, actually see returns in their product's sales or downloads?




We know (based on detailed reports from multiple developers) that apps we review or mention here often see boosts in sales and performance in the App Store. We presume that's due in part to the fact that we don't do "payola" -- our readers trust us to post about worthwhile apps, and thus give their business to the ones we cite. Do these App Store review sites that are charging for their services see the same effect? Are these developers that are pouring $25 into "Joe's Review Shack" for an "expedited review" getting their money back in sales and/or downloads?

If they are, something is wrong -- either there's just not enough trusted outlets for apps out there, or even the App Store just isn't big enough for its own demand. If people are downloading and buying apps just because they see them mentioned anywhere (even on a site that they can't trust), then maybe there just aren't enough quality apps to go around. Payola doesn't work in the case of film reviews, because there are enough trusted reviewers and enough good films that you have the option to pick and choose the ones you like, paying attention to reviewers you agree with. But it does work in the case of old-school radio, where you only had one station to choose from, and you listened to (and bought) whatever songs they played.

Of course the first question is whether these sites work or not. If the $25 invested in one of these payola sites actually pays off for an app that clearly doesn't deserve it, then there might be a bigger issue with the App Store ecosystem as a whole.

Categories

App Store

Earlier this week, Wired posted a story about what they call "App Store Payola" -- the practice of sites that solicit cash payments (or...
 

Add a Comment

*0 / 3000 Character Maximum

19 Comments

Filter by:
starq

Bastian —

Reviewing apps that don't exist could potentially hurt my credibility. But I'm willing to make an exception in this instance for 5 promo codes and a $10 iTunes gift card. (I'll throw in a free 5 star iTunes review when your app does go live — expires in 6 months)

March 22 2010 at 10:31 AM Report abuse rate up rate down Reply
Bastian Nutzinger

You Sir are a liar ;)
The domain is till up for grabs (unless your registrar is really slow).

And here I was getting my hopes up.
Well since you offer to do reviews on a domains you don't own I demand you review my iPhone App that doesn't exist! Whats the going rate for that?

March 22 2010 at 10:20 AM Report abuse rate up rate down Reply
Vishtor

Glad to see this site doesn't do it.

I tend to stay away from all apps until a week or so after it is released. That way I can get through the fake garbage and review most of the Apps

How do some apps get 5 stars when the point of it isn't available yet? Like people rating the CBS app 5 stars when the tournament was NOT EVEN ON YET.

March 21 2010 at 6:27 PM Report abuse rate up rate down Reply
Daniel

There are so many app store review sites around now, so it's hard to figure out which is dodgy or not especially if it's got a good Google rank. Is there some sorta "name-and-shame" list of payola sites?

March 21 2010 at 4:58 PM Report abuse rate up rate down Reply
Slappy

"App Store REVIEW SITE payola, and what it means for the app ecosystem" FIFY

March 21 2010 at 3:42 PM Report abuse rate up rate down Reply
James Norton

OATS sounds good, but if TUAW would do one simple thing with their app review process it would make me a lot happier: acknowledge all app review request emails with a reply so developers at least know that someone saw the request. I have submitted two apps for review (Vines and J's Job Jar) in the past year to tuawapprs@gmail.com and didn't get any reply whatsoever.

A simple form letter email "thanks for the submission" would at least let me know I didn't get trapped by a spam filter. Every other review site I have tried at least acknowledges the request.

March 21 2010 at 1:38 PM Report abuse rate up rate down Reply
1 reply to James Norton's comment
Mike Schramm

Honestly, we just get too many requests for app reviews to answer each and every one. We are flooded with requests, both on tuawapprs and our general tipline, and with a limited amount of hours and resources, we can only skim the top of what's out there.

That's also why, as someone said above, most of the software we review tends to be reviewed well. When we do go to choose something to write up, it's usually something we're already interested in and/or using -- given the limited amount of time we have to review the vast numbers of apps out there, we're probably not going to waste time telling you something is terrible.

That's not to say that we'd never give a bad review -- I've talked about games I considered "notable" (they were based on a movie or something, or came from a storied developer), but that weren't very fun to play. But in general, we're skimming the top of the App Store.

March 21 2010 at 2:33 PM Report abuse rate up rate down Reply
Stephen Darlington

The thing that I've found is that "grass roots" blogging -- sites that I didn't even contact, much less send a promo code to -- have had a bigger effect on sales than any of the specialised iPhone app review sites that have accepted free copies (but not cash). My guess is that the sites that are asking for money are similarly sized or smaller, so I wouldn't waste my $25.

I'd love to know what effect on sales a nice few words from TUAW or other big sites would have. Purely in the interests of science of course.

(Blatant plug: my apps are Yummy, still the only Delicious.com client to support Yahoo! ID logins, and www.cut, the neat little URL-shortening app.)

March 21 2010 at 1:09 PM Report abuse rate up rate down Reply
Polarbear

Likin the ads in the Comments!!!

TUAW never reviewed my app :'/

March 21 2010 at 12:18 PM Report abuse rate up rate down Reply
Dave Wood

As a developer (TUAW reviewed my game Wordology here: http://www.tuaw.com/2009/03/16/six-fun-and-useful-iphone-apps/ ), I can say it's incredibly difficult to get any attention for your apps now a days. Especially if the app targets a niche (like my newest app Extensions: http://www.cerebralgardens.com/products/extensions ).

I have never paid for an expedited review, but if TUAW asked me to pay $25 to do a review this week, instead a month or two from now, I'd probably pay it. I wouldn't expect (or want) that payment to affect the rating of my app, as that would be cheating, but getting a jump in line, seems ok. It should be flagged in the review too though, that the developer did pay for an expedited review.

The review sites have to earn a living too. Better that some of link whoring articles that some sites publish to get ad views.

March 21 2010 at 11:39 AM Report abuse rate up rate down Reply
Trystero

ditto for DropCopy: http://www.tuaw.com/tag/dropcopy/ - nice increase in sales, but also in inquiries. In fact we implemented a number of changes based on comments from TUAW readers; great symbiotic relationship.

In our experience, press from sites/blogs that have little traffic unsurprisingly yield very little.

March 21 2010 at 11:04 AM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.