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Steve Jobs responds to customer's email about Final Cut Pro

by Dave Caolo Apr 14th 2010 at 3:30PM

Steve Jobs has been surprising customers lately with personal replies to their emails. He's done it again this week with the longest message yet.

According to Mac Soda, customer Alex J. felt that the recent updates of Final Cut Pro (FCP) have gotten the application off track. As do many zealots who feel their faith slipping away, he asked for a sign:

"Steve,

Getting worried about Apple's interest in Final Cut. Last updates were not stellar. I heard a bunch of engineers were dropped too – give us a sign you still care about Pro Video, not just the iPad.

Thanks,

Alex"

Much to Alex's surprise, Jobs replied. Not only that, he was motivated enough to share three whole sentences. Steve's email reads:

"We certainly do. Folks who left were in support, not engineering. Next release will be awesome."

Now we're excited for the next "awesome" release of FCP. We like this new "chatty" Steve.

[Via MacDailyNews]

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Steve Jobs has been surprising customers lately with personal replies to their emails. He's done it again this week with the longest...
 

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hoach

As an (almost) 10 year professional FCP user I would have to differ from the original email. I think this last update was probably one of the best updates in a while. Instead of new "Bells and Whistles" we got much needed managment/bin support plus so much more! With Apple/FCP owning the majority of the editing market why would they pull out now?
PS:
Don't be surprised to see a proxy editing application for the iphone and iPad soon.

April 15 2010 at 7:57 AM Report abuse rate up rate down Reply
rbhun

Just a thought here guys... Arri, who's if not the world biggest motion-film camera maker, then the better known (there are really two film-camera makers, Arri and Panavision, and three really pro high-end digital camera makers, Arri, Panavision and Sony - no all the others are lower level) has introduced Alexa, it's newest camera line which IMHO will be a success. Now that camera has an onboard recorder which uses prores422. Up until this point most major studio movies were done on Avid but I believe avid can't accept prores....

April 15 2010 at 4:34 AM Report abuse rate up rate down Reply
1 reply to rbhun's comment
Chris M

rbhun: Actually, Avid just announced native quicktime support, including ProRes (along with RED, new XDCAM formats, and others).

http://www.avid.com/US/press-room/Avid-Raises-Bar-with-New-Editing-Systems

April 15 2010 at 9:42 AM Report abuse rate up rate down Reply
Michael Poremba

I also suspect that Chatty Steve is born of the iPad. Dude's been waiting for a device like this for around 15 years, why wouldn't he use it all the time? Of course the messages are terse--an on-screen keyboard is not for writing novels.

April 15 2010 at 1:46 AM Report abuse rate up rate down Reply
Gilad

I love Steve.

I've never heard of someone in a large company that gets in touch with the "common people" by mail.

Apple, you are awesome.

April 14 2010 at 10:17 PM Report abuse rate up rate down Reply
Buzz

Yo, Steve,

Please. Buy Adobe. Then fix it.

-Buzz

April 14 2010 at 8:29 PM Report abuse rate up rate down Reply
1 reply to Buzz's comment
glebec

The amazing thing is that Apple's cash on hand exceeds Adobe's entire market cap.

April 14 2010 at 10:15 PM Report abuse rate up rate down Reply
wiredscribe

Dear Steve,

If you want the next version of FCP to be "awesome", perhaps you could build in real support for AVCHD. The current system is painful to use.

April 14 2010 at 7:56 PM Report abuse rate up rate down Reply
toke lahti

"Dear Steve,
DVD Studio Pro hasn't got real upgrade for 5 years.
Shouldn't it be time for BD Studio Pro?"

April 14 2010 at 6:32 PM Report abuse rate up rate down Reply
1 reply to toke lahti's comment
Charli

Blu ray ain't happening. give it up. The licensing is a huge cock up and would force a price increase due to the smaller volume of sales.

the best we could hope for, and I would go for it in a second, would be incorporating the Extras SDK into a new Media Studio Pro (and the LP one in Logic) to make it easier to produce those items. and perhaps some new magical compression format to make higher high def without a huge file size cost.

April 14 2010 at 10:24 PM Report abuse rate up rate down Reply
jspence444

This is the best news in months!
I really like that Steve (or somebody on his behalf) is taking time to write back to people.

April 14 2010 at 6:22 PM Report abuse rate up rate down Reply
MagicFeather

In my opinion, the real upgrades FCP could use are 64bit, greater customization to the interface (changing colors, fonts, etc), better masking abilities (animatte, bezier, etc), better keying, the ability to edit natively with H264, and maybe just a general overhaul. I'd like a more after effects like keyframe feature set (grabbing several and dragging them at once, for example). An app store format for plugins would also be nice.

April 14 2010 at 5:52 PM Report abuse rate up rate down Reply
3 replies to MagicFeather's comment
gregorywright

Final Cut Express? Some of us live between FCP and iMovie. FCE hasn't been updated in a while.

April 14 2010 at 5:35 PM Report abuse rate up rate down Reply
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