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Apple's new campaign: Why you'll love a Mac

As the "halo effect" brings new users to the Mac, Apple has prepared for their questions and concerns. A new online campaign called "Why you'll love a Mac" explains just that -- the benefits and pleasures of using a Mac instead of a Windows PC. Past Apple ad campaigns have focused on the direct experience of switchers, so this is familiar ground.

The campaign's message is broken down into five categories: hardware, software, OS, support and compatibility. Each category is full of useful information. This is the kind of stuff, frankly, that I'd love to see in a TV ad. Sure, a cool and confident Justin Long panned out well, but just for once I'd like to hear about the terrific hardware or the benefits of OS X.

As I said, the online campaign does a good job of breaking this down, and offers answers to questions common to switchers and others who are new to the Mac. Plus there are snazzy rollovers.

If someone you know is riding the technological fence, do them a favor with a link to apple.com/why-mac.

[via The Loop]


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As the "halo effect" brings new users to the Mac, Apple has prepared for their questions and concerns. A new online campaign called "Why...
 

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xingjinyan

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August 03 2010 at 5:37 AM Report abuse rate up rate down Reply
dsdevries

"Your link is describing a worm not a virus (as pointed out in the comments on the article)."

No, it's a trojan. Worms can spread by themselves even without a host. Any operating system is vulnerable to trojans because they attack the computers weakest spot, the user. There's nothing an operating system can do against users that in their ignorance install malicious software on their computers. Trojans on a Mac are however a lot easier to notice and remove than trojans on the pc because on os X a lot less processes are running and it lets a user kill each and every one of them, with no exception. It's also a lot easier to track down the depending files of a specific process so you can remove them from your system.

May 22 2010 at 4:09 AM Report abuse rate up rate down Reply
Fan-of-iTech

They should do this TV ad showing MBP battery life.

*Windows and Apple guys come in*
Hey, I'm using my laptop running windows.
Hey I'm using my laptop running Mac OS X.
Windows: Hey.....I have 10% battery left, I had full charge an hour ago!
Mac: Oh, Macbook Pro laptops last up to 10 hours. I have 9 hours left.
Windows: *computer shuts down* -_-
Mac: Still nine hours!

Shows Macbook Pro at end

May 21 2010 at 9:23 PM Report abuse rate up rate down Reply
1 reply to Fan-of-iTech's comment
Fan-of-iTech

@Jordan I was just showing a general idea, sorry if I suck THAT bad. I don't need to spend so much time on a post that'll just became part of a long string of comments.

May 22 2010 at 12:41 AM Report abuse rate up rate down Reply
Montana Leet

Dale: Actually, Macs are bigger targets, because its users typically have significantly more money in their bank accounts.

May 21 2010 at 5:55 PM Report abuse rate up rate down Reply
fry

Snow Leopard runs better on my netbook than Windows 7 Starter.

But as for stability, I have no idea how people get so many crashes on either OS. Over the last two years, I've regularly used a Macbook Pro (Leopard) and a Dell Latitude (XP), and neither of them have crashed. Ever.

May 21 2010 at 5:55 PM Report abuse rate up rate down Reply
jmachol

@Dale

You must be right, stability has to vary by user. Since beta ended, my Windows 7 machine has not had a single blue screen. Yet you say Windows 7 BSODs more than any Windows OS since '98.

I like the way my experience varies from yours.

On my comment about Apple's new campaign: I like how they talk about how the OS is compatible with Windows files and how they tote the fact that you can even run Windows on a Mac, I just wish someone would make it public as to how this should actually be a positive for Windows and a negative for Macs.

May 21 2010 at 5:52 PM Report abuse rate up rate down Reply
Leiwei

"Try the "new" 13-inch MacBook with a processor introduced two years ago, or the "new" Mac Pro with GPUs with just 512MB of onboard RAM."

If you read the reviews on the new 13 MB, the processor was an Intel chip created sometime back in January this year. It's still a C2D but not entirely the same. Will you say the same about Macs using DDR3 ram and saying it's old? I remember when I got my MBP last year or so, people were saying Apple was stupid for using DDR3 ram because nobody used it, and it offered little improvement to performance. Now I see DDR3 everywhere.

Are you a troll from n4g? Sound like one.

May 21 2010 at 4:57 PM Report abuse rate up rate down Reply
Leiwei

lol Joanna you don't fool me either. I've seen your posts several times before. I don't keep track but I know what stance you have.

"Aero Snap - Amazing innovation on Microsoft's part, and I wait for Apple to copy it. "

That's the thing I love about W7 on my netbook, but Apple doesn't need to copy it. BetterTouchTool already has it and the app has been free for ages.

May 21 2010 at 4:54 PM Report abuse rate up rate down Reply
Safe travels

you do have the air of a troll about you, you're being needless inflammatory with your word choice, but it is true that traditionally, macs get new chips far later than windows machines. the core i series has been out for ages, it got almost embarassing waiting for apple to include it in their line up.

"So no matter which Mac you choose, you get superior performance for [...] even playing graphics-intensive 3D games."

and that is almost false advertising. OSX is slowly catching up with game compatibility and performance, but even on the new valve games windows machines with the same specs have shown to run them faster than macs.

I love my macbook pro, but i hate the borderline lies that apple say in these kinds of things..

stick with the basics, like above commenters said: tell people that
1. macs DO have right click
2. macs DO run word, excel, powerpoint (specifically, office doesn't get the message accross)
3. for christ's sake lower the prices. yes, macs are selling well as it is, but if they were more competitive there would be a landslide of switchovers. 10% of the market just isn't very impressive, and price is definitely the main thing holding that back. DO IT APPLE

May 21 2010 at 3:55 PM Report abuse rate up rate down Reply
N900

Agree, agree, agree. And with Steam already up and running for OSX, they should include that in their ads.

May 21 2010 at 3:54 PM Report abuse rate up rate down Reply
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