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Video tribute to the Get a Mac ad campaign


Last month we reported that Justin Long, who plays Mac in the Get a Mac ads, hinted that the advertising campaign had come to an end. Now it seems confirmed; the ads, first broadcast in 2006, can't even be found on the Apple page. Instead, the usual link now takes you to a page explaining the reasons that you should buy a Mac.

OneMoreThingPodcast has put together this fitting tribute to the many 30 second gems that have amused us over the last five years. I'm sure you'll find some of your favorite highlights in the video. So, I suppose it's back to making movies for Long, and back to The Daily Show for John Hodgman (an Apple user for over 20 years), giving up the role of PC.

Rest in peace, Get a Mac campaign. You were a good soldier.

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Apple

Last month we reported that Justin Long, who plays Mac in the Get a Mac ads, hinted that the advertising campaign had come to an end. Now...
 

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VanillaSpice

67 US ones, if you count Sad Song separately from Sad Song (Long version). Plus 8 Japanese ads, and 15 UK ones too. The UK ads were great, I still get a chuckle from Pie Chart.

May 24 2010 at 11:32 PM Report abuse rate up rate down Reply
pika2000

Oh I'm going to miss Hodgman.

May 24 2010 at 12:18 AM Report abuse rate up rate down Reply
ramkanda

This was a fantastic ad campaign and even if you thought they had some hubris, please realize that they're commercials... Smack talking a company for using hubris in a commercial is ridiculous. Every hair product will send you over the moon, cars make you cool, and every juice drink is like an explosion of flavour, so back off. The basis of these commercials was based on fact; Windows has a lot of viruses (whatever the reason), and the Mac has a lot of awesome stuff built in.

Also, Apple (actually their ad agency TBWA/Chiat Day) did something clever here by making it a Mac commercial and not a Mac OS 10.x commercial. That allowed them to make a full out campaign that people remember and they COULD actually run for a few years. It's more iconic. They're really good at this. The iPod silhouette commercials are art and these Mac vs. PC were instantly recognizable and were part of Apple's crazy growth. The iPhone commercials are great for showing solutions, regardless of version and the iMac commercials have always shown off their beauty. TBWA is just a better ad agency that Microsoft's (Crispen Porter Bogusky) and Google's (who knows/cares).

May 23 2010 at 5:31 PM Report abuse rate up rate down Reply
Josh

Windows Forever man, I am sorry but Mac sux. Only good out of it is its devices.

It's called Windows 7, vista was old news (like windows 2000).

May 23 2010 at 2:15 PM Report abuse rate up rate down Reply
Allan

Sad to see these go. They were the only commercials I've ever enjoyed watching.

May 23 2010 at 9:31 AM Report abuse rate up rate down Reply
KCurtis

Always enjoyed these ads. FYI, you can still see them on the Canadian site.

May 23 2010 at 8:32 AM Report abuse rate up rate down Reply
dave.healey

They should make a digital download of the set through iTunes :-)

May 23 2010 at 5:24 AM Report abuse rate up rate down Reply
Jimmie

I'm a huge "fanboy." When these ads were posted on the Apple website, I d/l'ed the complete ad campaign from 2006-2009 (52 vids total).

Say what you will, they were clever and genius.

Onward and upward, Mr. Jobs.

May 23 2010 at 1:21 AM Report abuse rate up rate down Reply
1 reply to Jimmie's comment
Gilbert Galdo

There are 67.

May 23 2010 at 1:28 AM Report abuse rate up rate down Reply
Gilbert Galdo

They should do one more where PC final becomes a Mac.

May 23 2010 at 1:10 AM Report abuse rate up rate down Reply
timeimp

R.I.P Get-A-Mac ads. You were truly inspirational and genius. Whether you use Mac, Windows or Unix, anyone could understand the simplistic poke-with-a-stick humor these ads had.

Thanks John and Justin. You helped us all with no longer needing Ctrl-Alt-Delete.

May 22 2010 at 11:57 PM Report abuse rate up rate down Reply
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