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In defense of Dan: Why Lyons has a strong point about the Mac

Chris Rawson and I like to tag-team, and this time I pulled the counterpoint to his "Mac ain't dead" point. I'm going to enter into this conversation delicately because, like Dan Lyons, I don't think the Mac is dead. Yes, you read that correctly, I agree with Lyons when he writes, "To be sure, Apple won't kill off the Mac."[1] And that's because both Lyons and I recognize that the Mac has an important role both internal and external to Apple.

You need a Mac to compile (unless you're into serious jailbreak mojo -- which Apple is not) with Apple's internal IDE and tool creation suite. You need a Mac to create professional graphics and video suites. You need a Mac for high-end publishing and so forth. So all of us agree: The Mac lives and OS X for the desktop is not imperiled.

But I agree with Lyons' actual point, that desktop computing is taking a new and unexpected backseat to a consumer-oriented series of devices. Lyons writes, "[Apple] will keep pumping up the capabilities of iOS 4 so that iPads and other future mobile devices can displace the Mac." I would have changed that last period to a comma and added, "for a very large new audience of Apple consumers."

Don't be so tied to your conservative notions about what a computer must be that you aren't willing to think forward. Devices must serve the consumer, but beyond that, the gates are newly open. Computers today don't look like the desktop systems that we've been using for the last 20 years. My iPhone is a flexible OS X-powered system, offering excellent support of many of the computing tasks that most people use. For some reason, these tasks are too-often dismissed when described as "light computing" and yet, they describe the computing that a huge number of people do. They check e-mail, they surf the web, they play games.

Apple's well-priced, beautifully designed, and insanely portable systems have hit a consumer sweet spot. People love them, and are buying them in droves. Apple's customer base has exploded. The iPad in particular does what many home users want a computer to do, and the truth is that the majority of computer users are those home users. Apple would be foolish to ignore that huge customer base.

Importantly, that base isn't demanding Macintoshes. They do want an Apple product, but the product they want is not desktop OS X. It's iPods, iPads and iPhones. And when they dock those products to their home computer, it's often a Windows system that is running iTunes, not a Mac. The demographics have spoken.

So is the Mac going away? No, it's not. Has the Mac been relegated to the steaming dung heap of the past? No. And notice that I didn't quote that steaming dung heap bit? That's because the letter that got sent to Steve Jobs last night, to which he replied "Completely wrong. Just wait", used that bit completely out of context. Lyons was talking about Mac enthusiasts, not the Macintosh itself.

He was talking about the Mac-only fanbase. He was saying, that the "future of Apple is no longer centered around the Macintosh." And he's right. It's not. Mac isn't dead, but Apple is smart enough to know what sells and where the future lies. Consumer devices, not general computing, is where Apple has been making its mark in the world and will continue to move forward.

So what do I think about Jobs' reply? I think that it adds no new information to the discussion. It answers the wrong question. The question isn't "Is Mac dead?" The right question is "Where is the Mac heading and how must it evolve to get there?"

[1] I choose to ignore the actual title of Lyons' piece. It's too much cognitive dissonance.

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Chris Rawson and I like to tag-team, and this time I pulled the counterpoint to his "Mac ain't dead" point. I'm going to enter into this...
 

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Steve

Why would this even be a conversation? Why would Apple ever stop making the Mac. Apple is Mac. Waste of oxygen. The govt should penalize you for wasting air.

June 12 2010 at 8:24 AM Report abuse rate up rate down Reply
robogobo

bullshit about bullshit. Come on. The Mac isn't going anywhere, and it's stronger than ever. now, stop the fud.

June 11 2010 at 8:20 PM Report abuse rate up rate down Reply
tv

Somebody said it..

How can "Mac" be dying when you need a "Mac" to program for these iOS devices?

Surely they are NEVER gonna allow that to be done on a Windows machine (though I wish they would)...

Take off the tin foil hats please..




June 11 2010 at 12:52 PM Report abuse rate up rate down Reply
jeff

I agree with Lyons on many of these points, seems pretty legit.
http://www.electroniccigarettesinc.com

June 11 2010 at 12:21 PM Report abuse rate up rate down Reply
Urs Braem

Steve is where he wanted to be for his whole life. At the top. He is now positioning the brand in the skies. When they have pushed the apple image to its godlike extreme for a gadget addicted society, they will try to sweep the rest of the computer market where the mac has always had a minority existence.

Something like "We brought you the iThis and the iThat and it changed the world. Now we will change the rest too". So then they will take the PC market as well.

Not that I wouldn't like that ... :-)

June 11 2010 at 11:22 AM Report abuse rate up rate down Reply
xgman

bla bla vla . . . show me the money. soon? sure....

June 11 2010 at 10:03 AM Report abuse rate up rate down Reply
Bob Fossil

Well, the Mac mightn't be going anywhere but you can certainly say the Mac Pro is . . . into the distance *zing*.

You need a Mac to create high end graphics and video and desktop publishing? Are you reading the blurb from a 1995 catalog?

I love my Macbook Pro, but unfortunately, as far as I can see, the Mac isn't the be all and end all of "high end" anymore, and hasn't been for a long time, especially for pro-apps, which have dwindled on the vine (or died and fallen off).

Apple has gone for Joe Public and should be applauded for that. They are obviously not focusing on high-end and won't be anytime soon. There's no margin in it and people who actually do work don't particularly give a crap about how their machines look and whether they sync with their phones.

June 11 2010 at 9:17 AM Report abuse rate up rate down Reply
1 reply to Bob Fossil's comment
robogobo

wrong. dead wrong.

June 11 2010 at 8:22 PM Report abuse rate up rate down Reply
aroubini

An interesting point that rang true a while ago was the notion that Apple did a very good job of training people away from the traditional sense of a computer with the iPhone. I think the fact that we're even discussing whether the desktop platform is doomed is a good indication of just how successful they've been.

What's happened now however, is that we're outweighing the performance gains of desktop computing with interface and micro-functionality. Why is a desktop less attractive? It's cumbersome and dated, and doesn't fit our lifestyle for casual computing anymore, but jump back into the professional field and I can tell you that if the iPhone were as powerful as a multi-core machine with upward of 4Gb and wirelessly drove a couple of large monitors I'd probably suggest that the Mac going by the wayside is a good idea.

But it's not a good idea. What happens is that I sit down in front of the computer and it barely feels right anymore to be working this way. It's only a matter of time until an intuitive platform emerges from the current dinosaur that is the Desktop metaphor, and I think Apple's exploring what that's going to look like.

A huge shift in mid-pro level computing is around the corner and I only hope when it does come, that my expectations are in line. We're not even touching the experience that can be derived by pumping the vast amounts of meta data we're generating daily into some well-utilized graphics processors and interacting with it.

When it does come, I think the core OS will be poised to drive a startling leap in computing. Hopefully technology like Siri will be part of that.

June 11 2010 at 5:21 AM Report abuse rate up rate down Reply
Ahmet

I don't think the macs are going away anytime soon but the situation of the mbp is questionable. the ipad could eventually kill the mbp. if you think about it, notebooks in general are not very practical. they are very heavy to carry around and their screens are rather small. if they could have one of those things, they could be worth it but they don't. and they are not as reliable as the desktops. I think eventually, the mbp's are going to be winded down. I think Apple started doing that by not upgrading the mbp 13 not as strongly as the 15 and 17 inches. despite their mombo jombo about the mainboard, etc, the first on the chopping line are the 13 inch ones.

I think the way to go is a desktop like a mac mini or an imac (depending on your needs) and an ipad. the mbp will probably live on but I think it will shrink in market size.

June 11 2010 at 4:42 AM Report abuse rate up rate down Reply
1 reply to Ahmet's comment
Kris

I feel like you nailed it. There are those like you that have a home computer, and for whom an iPad is a no-brainer. I wouldn't survive on the road with an iPad, so for me, a MacBook (Pro) is a no-brainer. At any rate, portable computing is the next cell phone. People will almost certainly look at desktop computer like land-lines. Some people will keep their "land line" computer and take their iPad on the road. And others will skip the desktop altogether and use only a laptop. But all of them will have a smartphone computer.

June 11 2010 at 8:18 AM Report abuse rate up rate down Reply
Moses

Excellent article, I can relate to many of your points.

I'm a Windows user that owns an iPhone (soon an iPhone 4), and eventually, an iPad. I've felt "left out" because I had this idea in my mind that people would frown down on me for not owning a Mac but considering myself a fan and supporter of Apple's products. When you mentioned that Apple isn't centering their future around the Mac anymore, it struck me. It's the perfect explanation of where the company is heading and it makes so much sense to me.

June 11 2010 at 1:44 AM Report abuse rate up rate down Reply
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