Apple Store app scoops Apple Store on new gear reveal

I highly doubt that this was an "oops" at all. Apple wrote the app, feeds the app new data. If they didn't want it in the app until the website was up, it wouldn't have been.

In fact I bet they did it 100% on purpose. For the free press for the app. Folks finding out that the app will get updates even just a little faster than the website is a great feature that will encourage downloading. Which is what they want.

Dear Apple,

I (heart) you, but this is complete and utter BS.

"Now there’s a better, more environmentally friendly way to power your wireless keyboard, Magic Mouse, Magic Trackpad, or just about anything that requires AA batteries. "

Gee, really? Is it anything like the rechargeable batteries I've been using for over a DECADE in my digital cameras, wireless mice, etc.? If the charging station had, say, two USB jacks for charging other devices, that would be something, but this is just LAME. I can get gear like this at the grocery store and for much, much less.

The fact that it has 'the lowest “vampire draw” of any similar charger on the market' isn't much of a selling point--when the light turns green, you take out the batteries and remove the device from the wall. Big deal. The $10 I save buying it anywhere else will more than make up for the 0.3 watts vs. 0.03 watts they draw when idle.

Oh, and the ones at the store have this amazing feature: they can charge FOUR batteries at once, not just two. Canyoubelieveit?

What the heck, MacRumors has that same screenshot, I don't know which one of you guys had it first, but you need to get your own resources.

The Apple UK site has the new product pages live before the store goes back online... http://www.apple.com/uk/imac/