Mac usage surges amongst University of Virginia freshmen since 2004

According to the University of Virginia's Information Technology and Communication (ITC), which services the IT needs for most of the campus, 43 percent of first-year students at its residence halls during 2009 were using a Mac.
The figure represents a continuation of a five-year trend that's seeing increased Mac penetration on the campus amongst first year students. Prior to 2004, Mac usage amongst freshmen hovered between three and four percent (with the exception of 1997). 2004, however, served as a watershed year: share increased by four percentage points. A host of theories can help explain this jump. I'd probably point to the release of iTunes on Windows in 2003. While the iPod and the "halo effect" surrounding it had existed for three years, up until 2003 only Mac users were able to fully experience the benefits of hardware and software integration. Or, perhaps it was partly due to the fact that OS X-only Macs began making their way into the market during 2003.
Other significant events that occurred throughout the years include the release of the iPod nano (2005), Intel-based Macs (2006), and the iPhone (2007). But perhaps as influential as anything else during this time frame is the "Get a Mac" campaign. The "I'm a Mac" and "I'm a PC" ads highlighted the benefits of a Mac and contrasted them with the downsides of owning a PC -- i.e., security issues, performance and lifestyle apps.
Data for the University of Virginia ITC is collected by the group's student employees, known as Computing Advisors (CAs), a group of first-year students hired to advise and assist their peers with computing. The data is based on a census of first-year residence halls each fall conducted by the CAs, and can be found here.
Hat tip to Glenn Fleishman.
Share
According to the University of Virginia's Information Technology and Communication (ITC), which services the IT needs for most of the...
Add a Comment
I provide departmental computer support at UVa and formerly worked for ITC. In order to connect to UVa's network, you have to register your network card, giving ITC your UVa-provided e-mail ID and your network card's MAC address, so they can track down ownership of any computer disrupting the network. The ID tells them whether you are a student or not, and which class you are in. The MAC address tells them whether you have a Mac or a PC. They can get very accurate information even without a human-administered survey.
The University-encouraged Desktop Computing Initiative (DCI) program offers Dells and Macs with 4-year warranties. Students get well-chosen machines with a good software bundle and a great warranty for a fair price. The University gets to limit the otherwise overwhelming variety of hardware and software we have to support. Dell and Apple get to sell a bunch of computers in one big batch. It's a good deal for everyone involved.
This year, the functionally equivalent models of Dell and Apple computers are interesting in that the Macs are slightly cheaper than the equivalent Dells. PCs are often cheaper than Macs because they low-ball the hardware beyond the threshold Apple is willing to cross. Pick out similar processors, hard drives and RAM, and PCs aren't cheaper anymore.
I've worked with PCs since 1987. I started working with Macs in 2001. They slowly won me over. When OS X 10.4 came out, I lost any preference between a Mac and a PC. I began to prefer Macs with 10.5. Version 10.6 turned me into the kind of Mac bigot I hated in the 1990s.
As a support person for both platforms, it also impresses me that old PCs are a lot slower than their age-equivalent Macs, unless you wipe the hard drive and reinstall everything. PCs get dragged down by the burden of all the software loaded into background over time, to a much greater degree than Macs, and by the load of modifications to the OS that application installations create in Windows.
I'm quite willing to shift back again, if Microsoft and their ilk can begin to produce a competitive product. If they could isolate their applications from the OS like Apple does (probably the greatest single reason Macs are less vulnerable to malware), and if they had an equivalent to Time Machine and a hardware equivalent to Time Capsule, and if they had an equivalent restore process to the Mac's "Archive and Restore" which makes rebuilding corrupted OS dramatically easier, and if they had Target Mode so I didn't have to pull the drive to copy files off of it, and if Outlook were to become as good as iCal and Mail, and if there were a functional equivalent to iPhoto, etc., etc., etc., then I could go back to liking PCs as much as Macs.
In 1987, DOS had problems with malware; mostly boot-strap viruses written by 16 year old kids, distributed via diskettes. I've never known a Microsoft OS that didn't have malware problems. Macs are not invulnerable, but the stark contrast in malware vulnerability throughout the past 20+ years is impressive. It's time people paid attention to that.
For the past several years, everything Apple has done has been done well. PCs have, for the most part, coasted along on the momentum they had back in the 1990s. In terms of innovation and quality, Microsoft and their friends haven't come up with much in a while. So far as I can tell, they survive because they are "too big to fail".
Of course, that was also once true of IBM, who once had the biggest share of PC sales.
The thing that concerns me is that Apple may eventually evolve into another Microsoft, too big to fail (or to innovate). If that happens, where will the next Apple come from?
Meanwhile, I'm not going to disrespect Apple's current offerings by fretting too much about the future. I'm writing this while in a waiting stage, rebuilding yet another Windows machine after a rootkit I couldn't clean up after a wasting a couple hours of using every tool I could find to fight it.
Each building that houses freshman had one or two computer advisors. The computer advisors went door-to-door asking each person what computer they had, and the attributes of it. If the person was unsure, the CA would check for the person. The results from this survey are very accurate. I was one of these computer advisors, and I really sad to see the program go. But, costs are costs.
August 07 2010 at 12:56 AM Report abuse Permalink rate up rate down ReplyI go to UVa (upcoming 2nd year) and this statistic doesn't surprise me at all. And how they most likely obtained the data is because all students have to register their device with the university (via some UVa software, which is a pain) to use the campus (well, "grouds") internet/network. The majority of Mac users are actually from the college of arts and science (erm, well, arts and crafts as we engineering students like to call it). You won't find many e-schoolers with Macs. Architecture students probably make up the rest of the Mac-using population, but there aren't too many a-schoolers to begin with. Nonetheless, interesting article (for a UVa student at least).
August 06 2010 at 5:27 PM Report abuse Permalink rate up rate down ReplySurely the introduction of iTunes on Windows would *reduce* the number of new people using Macs - they can buy a cheaper machine and still have integration with their iPods?
As others have said, the Intel switch could well lead the charge as Macs were suddenly seen to be "on par" with PCs in terms of performance (whatever the realities of the speed difference between Intel and PowerPC architecture really are).
Ha! I was one of those 4% back in 2003... I like to think the steady increase is a direct result of me.
August 06 2010 at 9:17 AM Report abuse Permalink rate up rate down ReplyI was one out of eight using linux that year. Really, eight? God dammit e-school nerds, put your money where your mouth is.
August 06 2010 at 9:52 AM Report abuse Permalink rate up rate down ReplyHuh.
Think this might have something to do with the price of Macs steadily decreasing over the last few years since the switch to Intel processors more then anything else?
You should have given it some time. I was frustrated using OSX initially also, that's because I was used to using windows, but when I tried it seemed like I was used to something that worked little more cimplicated than OSX, I tried to think little less complicated and tried to learn it with an open mind. Old habits die hard, and it took me a month, and I got complete understanding of OSX. Now I don't look back. But I do have windows in my Mac at work, I am in the fashion business and they still don't have any of the top pattern design software for OSX.
August 06 2010 at 8:13 AM Report abuse Permalink rate up rate down ReplyAgreed. I think the Intel switch is leading the charge here + the iPhone/iPod uniquity. Macs are "cheaper" than they used to be, and they integrate into a Windows based world better than they used to. I used to hate using a Mac several years ago,
but the new offerings since they went to the Intel chipsets have changed the game for me.
I own several Macs, both for my business and family. I could care less about aesthetic appeal of Macs, I only like Snow Leopard, what I would have really liked was to be able to buy any computer and install Snow Leopard on it. I have used Next Operating System in the 90s, which was built on UNIX and I know that OSX is built on Next, no wonder it is so robust of an operating, its a shame that APPLE is so greedy and Steve Jobs is such a control freak. Keep up the fight Psystar
August 06 2010 at 1:41 AM Report abuse Permalink rate up rate down ReplyFunny, I feel the exact opposite as you. I love the look, feel, and build quality of my MBP 13", but I only boot into OSX to use iTunes, as the Windows version is a hot bloated mess that gets worse with every new version. Otherwise, I avoid Snow Leopard like the confusing convoluted joke that it is. Linux is confusing sometimes and requires the user to do a little homework, but I have never hated an OS as much as I do Apple's. Now if Apple would release the iLife suite for Windows 7, I'd be one happy camper.
August 06 2010 at 3:13 AM Report abuse Permalink rate up rate down ReplyThis is why I love Internet comment boards, such a wide variety of opinion. Personally, I think you're both nuts. While I may consider going the Hackintosh route for a media PC or a netbook, I think Apple makes some great hardware with some wonderful OS integration. Likewise I far prefer OS X to Windows 7. I run Boot Camp and Parallels Desktop for when I need Windows, but to boot your MBP up in it all the time? To me that seems like a waste of owning a Mac. Glad you like your machine, but it seems to me like you would have been better off with the offerings of someone like Sony or Alienware.
August 06 2010 at 9:04 AM Report abuse Permalink rate up rate down ReplyI go to UVA. There are first year dorms and they checked the usage of Macs in those dorms. I have seen Mac usage steadily increase the past 3 years, mainly from how many are used in my classes.
However, UVA got rid of CA's this year and outsourced the help to a "help-line".
Yep, really dumb idea on the university's part, outsourcing the help desk (out of state). My users complain to me CONSTANTLY on how bad it is.
August 06 2010 at 11:14 AM Report abuse Permalink rate up rate down ReplyHow would the IT department necessarily know 43% of freshman were using Macs? Even if they were measuring the number of Macs in their environment, how would they know they belonged to freshmen much less that there was at least one per student
August 05 2010 at 8:10 PM Report abuse Permalink rate up rate down ReplyHi hopped on board in early 2005 with an iBook. It turned out to be a very wise and enlightening decision.
August 05 2010 at 8:07 PM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
Deals of the Day
more deals- Verizon Leather Sleeve for Tablets for $4 + free shipping
- Wicked Jaw Breaker Noise-Isolating In-Ear Headphones for $6 + free shipping
- Refurb Apple MacBook Air Laptops: 12" 64GB SSD for $699 + free shipping
- JVC Motion Sensing Clock Radio with Dual iPod Docks for $55 + free shipping
- Apple iPhone Headset with Mic for $4 + $2 s&h
- Refurb Apple iPod nano 8GB MP3 Player for $99 + free shipping, 16GB for $119
Software Updates
more updates- EFI Firmware Update brings Lion Internet Recovery to 2010-model Macs
- OS X Lion 10.7.3 released with Safari 5.1.3, Wi-Fi bug fix
- Aperture updated to 3.2.2, addresses Photo Stream issue
- Apple updates Keynote to address Lion issues
- Google Search app gets new look on iPad
- Apple releases Apple TV Software Update 4.4.3



22 Comments