Found Footage: Case-mate will freak you out with iPhone case commercials
Case-mate has decided to promote its new iPhone and iPad case-making site (one tip, Case-mate: Don't create an iPhone case site that requires Flash) with some videos, and rather than put together images of how great the cases work or how good they look, the ad people decided to just jump right into the deep end of the insane pool.
As you can see above, the first concept involves some kind of mystical girl in the mountains who can create objects with her mind, and has six arms, and ... well, just watch it for yourself. I already have a case on my iPhone (and it's not a Case-mate, I just use the iSkin Revo), but honestly, I prefer some crazy ads like this to, say, the FaceTime commercials. I can only take that "Baby, it is so short" commercial so many times.
Case-mate tried to tell us that the second commercial they made wasn't quite as nuts, but man, it's even crazier. It's also kind of not-safe-for-work, too (some mild gore and implied nudity), so I'll just link to it by name: Living With Steel Wool Hands (How I Lost My Nipple). No, really. Watch if you dare. I don't know what they're putting in the water over in the marketing department, but maybe they should splurge for bottled.
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Case-mate has decided to promote its new iPhone and iPad case-making site (one tip, Case-mate: Don't create an iPhone case site that...
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What a waste of budget. You mean to tell me that this is what they spend profits on? If anyone has ever seen the movie "idiocracy", our society's moving toward that place quicker than you can say "case-mate".
August 14 2010 at 10:14 AM Report abuse Permalink rate up rate down ReplyAh, but she cannot use that iPhone with those glove on, I suspect. Unless she uses it with her MIND.
Thanks to all the warnings, I will be avoiding the second spot, thank you.
The agency got you to write a story about an ad - now all your readers are viewing their ad. Hmm, bad idea?
August 13 2010 at 8:25 AM Report abuse Permalink rate up rate down ReplyNice to see the agency behind the Palm Pre ads is still in business. Unfortunately, they are killing all of their clients.
August 13 2010 at 7:16 AM Report abuse Permalink rate up rate down ReplyOops, sorry, can't view the video, using an iPad, thanks Uncle Steve.
As traumatized as I've just been by How I Lost My Nipple, I'm inclined to think it's worth it to have the 2001: A Case Odyssey ad. There's good crazy and bad crazy; the only difference is the use of judgement in how it's expressed.
August 13 2010 at 4:44 AM Report abuse Permalink rate up rate down ReplySorry, should read "2010".
August 13 2010 at 4:47 AM Report abuse Permalink rate up rate down Replywow. really?
It's actually a reference to Stanley Kubrick's movie 2001: A Space Odyssey.
Watch this video at 0:46.
http://www.youtube.com/watch?v=Y15NnGZIBuM
EDIT: Just noticed that the TITLE of the video is 2010: A Case Odyssey. Really - absolutely no one got this?
I got the reference to the black slab, but I don't recall the cute/scary six-armed girl being in the movie. Speaking of that movie, isn't it funny how we're finally using AT&T phones to make video calls?
Warning: Detached nipple cannot be unseen.
OMG that second video was disgusting! I take it all back Mike! You must have seen the second one before doing your write-up. That is so hard to watch. yuck!
August 13 2010 at 2:31 AM Report abuse Permalink rate up rate down ReplyI like the first one better than those creepy Palm Pre ads. But it would be cool to see Pale Pre Girl taking a shower.
August 13 2010 at 2:07 AM Report abuse Permalink rate up rate down ReplyGood call. Now that would be a product I would be slightly more inclined to consider purchasing.
August 13 2010 at 2:31 AM Report abuse Permalink rate up rate down ReplyToo many drugs at a young age will produce material like this. Just so NO!
August 13 2010 at 2:02 AM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
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