Skip to Content

New AppleTV delivers on $99 price point, streaming



It's billed as "One More Hobby." It hasn't been a big hit, but those who used the Apple TV have shown affection for the device and provided Apple with valued feedback. Apple took this feedback and retooled the Apple TV into a smaller form-factor that clocks in at 1/4th the size of its first-generation sibling.

The power supply is built into the Apple TV along with HDMI and Ethernet connections, and onboard 802.11n WiFi support. It also includes an Apple remote.

The biggest change is that it's an all-rental model, with purchases no longer available. The rentals will all be high definition when available. There is no storage management, and all the content is streamed rather than synced -- including items you have on a desktop computer. Netflix and YouTube streaming is available, along with photo streaming from Flickr and MobileMe.

The new AppleTV will also be able to stream content from an iPad using the just-announced AirPlay in iOS 4.2 that's slated to come out in November. Content is currently available in 6 countries.

Apple delivers on the $99 price point for the second-generation Apple TV. You can pre-order it today, and it will be available within the next four weeks.

Edit: The just-released specs page puts the HDMI cap at 720p.



Categories

Apple Apple TV

It's billed as "One More Hobby." It hasn't been a big hit, but those who used the Apple TV have shown affection for the device and...
 

Add a Comment

*0 / 3000 Character Maximum

127 Comments

Filter by:
Nousefor

Hi everybody,

I was ready to buy a ATV 2^gen...it looked cheap and useful to me...

Although, reading all your post confused me a little.....

I have a NAS (dns-323) loaded with tons of movies (avi downloaded from internet...tv shows that are currently playing in us and that aren't available yet in Italy..mainly i enjoy watching tv series in english..) and mp3s....the NAS also has a built-in iTunes server...

My idea was to buy the atv and to access the NAS to watch the movies on my 60" plasma....is that going to be possible? I assume that playing mp3s shouldn't be a problem..

I've been reading about the new jailbreak from dev team (shatter), which should JB also the new ATV...is that going to help my need?

I understand the are tons of boxes that could do what i require, but i'm interested in the ATV solution (at least for thr moment)

I also couldn't understand if the new box is more or less powerful than the old one and why...


Thanks

September 29 2010 at 10:45 AM Report abuse rate up rate down Reply
ppc32

I hope this means Apple are about to re-enter the home console segment, with an app store-enabled tv at some point. Maybe they'll call it Pippin 2!

Also, people commenting on the arguably under-specced hardware seem to forget all the other nice things you get as a loyal Apple customer.

You get a shiny UI likely to make the interface "laggier" than it has to be, timely planned obsolescence, strong community support from devoted fans amongst others. All this and more FREE with your purchase! Additional charges guaranteed to apply.

Undoubtedly this device will sell well, and it's plausible to think a home-brew community will exist, which will mean great potential even if untapped by Apple themselves.

That is the great redeeming quality of the Apply iDevice scene in my eyes, everything gets a thorough hacking.

September 16 2010 at 3:11 PM Report abuse rate up rate down Reply
lovejane55

Well, I should say what made me most excited is the Apple TV. only $0.99 to stream HD TV rentals from ABC and Fox, while first run HD movies will be a less thrilling $4.99. Other services include Netflix, YouTube, Flickr, and Mobile Me, along with Rotten Tomatoes integration in the movie catalog. Awesome, so cool and amazing!
That means I don't need to buy other converting tools anymore? I really love movies and video, if with this Apple TV, then I just stream the HD movies and enjoy witout need of converting by ifunia video converter and no syncing, totally stunned and can't wait any more!!!!

September 06 2010 at 3:15 AM Report abuse rate up rate down Reply
Jason

Seriously no storage, and 720p, really 720p does apple think it is 2005, you really need 1080 for this to be a living room appliance, at 720 it is only a kitchen tv appliance.

September 02 2010 at 10:29 PM Report abuse rate up rate down Reply
Kai Cherry

You people sure do complain a lot for a $99 black box :)

The product is not intended for folks that download content of the 'tubes for "free" in avi or mkv format.

-K

September 02 2010 at 9:33 PM Report abuse rate up rate down Reply
DrFooMod2

Would have been nice to add an HDMI in port so you could put this inline with the cable box and nix the need for a switcher or changing the input port on the TV. Medium fail.

September 02 2010 at 2:03 PM Report abuse rate up rate down Reply
brandycmc

Is it definitely the case that just because it is a MICRO usb port that it can't host other USB devices?

I'd never really given it any thought before, but had just assumed that the micro USB format was just a physical plug/connector specification (with the same 'pins' as a normal USB) - and that it wasn't tied in with the comms protocol or supported functionality.

Would be very interested if anyone could verify or repudiate this.

tks

September 02 2010 at 9:24 AM Report abuse rate up rate down Reply
Richard

Just cancelled my new Apple TV order....

Why, it requires iTunes 10 which doesn't work on OS X 10.4 which my mac mini runs as the streaming resource.

It doesn't have enough ram to run 10.5 so Apple's message to me seems to be... OK spend £99 for a new Apple TV but oh, you'll need to spend another £650 for a new mac mini because we can't be bothered to support 10.4 anymore (but if you had a ten year old Windows XP it'd still work!)

September 02 2010 at 8:52 AM Report abuse rate up rate down Reply
alphaman

I was soooo ready to buy an Apple TV -- until I read the specs.

To me, the biggest failing of the whole announcement was the limitation of both the input and output of the Apple TV to 720p. I'd hoped that we'd see an upgrade from the 720p-hobbled 1st gen TV. Seriously? This is not 1999. In this century, people have pocket sized cameras that shoot 1080p -- how are they going to display their home movies? (And don't say "just transcode using MPEG StreamClip or HandBrake!" -- remember the target consumer market who wants to just plug-and-play.) And who buys a 1080p HDTV so they can display 40% of the pixels?

720p is, (oh, what was that phrase....) "a bag of hurt".

September 02 2010 at 8:52 AM Report abuse rate up rate down Reply
2 replies to alphaman's comment
Andy Barratt

have you tried streaming 1080p?

September 02 2010 at 1:03 PM Report abuse rate up rate down Reply
alphaman

Who you callin' "dick", troll? :)

As a matter of fact, yes I DO stream 1080 vid -- Sony can push it to the PS3 over my Comcast 20Mbps link just fine, and often I only have to buffer for a few seconds. (Ah, one of the benefits of having a 1/4TB drive in my PS3...)

But that's not what I was talking about, if you'd bothered to read what I wrote. I'm talking about local content that people create for themselves and store on their own local servers. Home movies come to mind first due to the wealth of 1080i/p consumer grade camcorders, and that's what I referenced above.

But regardless, if Apple wants to go up against Blu-Ray and 3D HD TV and 1080p, the Apple TV just isn't going to cut it. Not the 1st gen, and not this gen. I understand that iTunes content is 720p, but Apple needs to be pushing the tech forward, not use last century's state of the art. The PS3 does 1080p ($300); the XBox 360 does ($200); the WDTV HD does ($130); even Roku is offering an upgrade to their HD-XR ($100) that will allow it to play 1080p.

Like Wayne Gretzky's dad would say, "skate to where the puck is GOING to be".

And here comes Apple with 720p. They just skated to where the puck was last century, and in the process, painted a huge "KICK ME" on their backsides. And I hate that. I love Apple stuff, but someone besides the Windows and Linux fanboys has got to be willing to stand up and call a blunder when they see one.

Of course, it IS just a hobby for Apple. Yup, and it shows.

September 02 2010 at 7:48 PM Report abuse rate up rate down Reply
Andy Barratt

So with the new Apple TV, what is Apple's recommended place for storing media?

I say this, because now with the absence of any HD in the box, for the energy conscious of us that put our Macs to sleep (or close the lid), AppleTV can't stream from the computer's iTunes library.

I'm aggressive with my energy saving - so my iMac is set to sleep pretty soon after inactivity - so if i know I'm wanting to watch a movie via my AppleTV - I make sure it's sync'd and copied to the device.

As you probably know, the old AppleTV runs HOT, so part of the upgrade appeal here for me is something much more efficient.

One solution I guess, would be for the ecosystem to know you've made a previous purchase in the iTunes Store, and therefore let you view it from the cloud. But this doesn't help for anything acquired outside of the Apple ecosystem.

As an existing AppleTV user, this is the sole compelling reason NOT to upgrade. And I think it's pretty significant.

Any comments?

September 02 2010 at 8:18 AM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.