TUAW's Daily App: Texto SMS Favorites
The app's only 99 cents, but I'll admit it's not for everybody. If you don't text a whole lot already, you probably don't need a whole other app to handle your most frequently-sent messages. And obviously, sending a pre-written message is a little impersonal. Your significant other might realize you're blowing them off the fifth time you send a "Sorry, I'm busy, call you soon," message to them. There's one other caveat: you can only use this one in iOS 4.0, due to the way it interacts with the SMS app.
For the right user, Texto can be really helpful, and it's got the bonus of having a great and simple interface that's free of ads and clutter.
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