NBC says no to iTunes rentals at 99 cents

"We thought it would devalue our content."

Heh, not as much as free (piracy) does!

But hey, keep exploiting us and see how you go with that. You still want to price digital distribution ABOVE other avenues (when it has far lower costs) and you think we don't see that and reject the exploitation?

Price your content FAIRLY and the vast majority will buy.

That is the only way to get us to buy. DRM will not do it, refusing to sell at all just encourages piracy, and releasing a lower-quality product, with less extras, for a higher damn price, than your other sales outlets will certainly not do anyone any good, you or us!

$5 to rent a TV show?! there may be some shows that I would pay $5 for, bit for the life of me I can't think of any. I know more and more people who have ditched cable because even with 500 channels there is rarely anything on worth watching. I'm not sure then NBC really understands its business as well as it things it does.

ABC has the right idea with their apps! I watched several shows on the ABC app last night and I have to say I was very impressed. So, NBC you can be greedy if you like...I forgot what the profit margin is off of ZERO!! But, you do the math.

This has got to be a scary for all content providers except Netflix. I as well as others would love to "FIRE" my cable company! I can't wait for Apple TV and I hope HBO, Showtime and others would offer packages that we could stream to our devices. I don't watch most of what is on TV and the cost is way too high for the return. The entire network structure is being restructured and I personally can't wait. Tired of paying this TMC for crappy content that really doesn't fit my needs for the price. I'd rather invest in high speed internet!!!!!!

NBC doesn't offer many shows that I watch so I really don't care at this point.

My only concern is my Tennis channel, where would I get that! ESPN 3 offers a lot but you get it through cable as well.

I believe if these channels knew that we would gladly pay them for our content they might actually have subscriptions.

Um, Hey NBC- the more you want to charge people, the more likely those people are going to pay you $0.00/episode as BitTorrent/UseNet downloads become more feasible...

It doesn't matter what Jeff Zucker thinks, he no longer works for NBC. He's been fired. Long overdue for this clueless moron. Good riddance.

I wouldn't pay more than $1 an episode for any TV show! They better get their heads out of their asses, they screwed this up already with iTunes and are gonna do the same moronic thing again?

Does NBC think the mass market is gonna pay $3-5 for a 30 minute episode when for a little more I could either A) get a whole month of netflix or B) buy the DVD set?

Idiots!

You see, what these big studios need to realize is, consumers are much more willing to pay $0.99/episode than $4.99/episode.

I'm actually really excited about paying $0.99/episode, since I don't watch a lot of TV, that seems like a good price point for me. $4.99/episode is absolutely ridiculous. after 4 or 5 episodes you've already paid for just having cable service, and another episode and you may as well have just bought the season (also in HD with no commercials). How does $4.99/episode make ANY sense? I would never pay that. $0.99 is quite possibly the best price, other than a subscription model.

I'm pumped about the Apple TV for AirPlay functionality and will be buying two for this feature alone. Everything else is icing on the cake. Seems like a no-brainer purchase when considering an Airport Express costs more and does far less. If NBC wants to miss out on this gravy train I guess that's their business.

"We do not think 99 cents is the right price point for our content, we thought it would devalue our content."

Funny, I wouldn't give you 10 cents for some NBC content...

If you average all of NBC's crapshows with their good shows, 99 cents seems about right. They can stay with 20 year old outmoded thinking, while other content providers pass them up. The $100 3 tiered cable days of 120 channels we don't watch is over. Get with it NBC...