Apple may have sold 4 million Macs in Q4 2010
In fact, Fortune suggests that those devices may have had an effect on the numbers -- customers coming in to the stores to look at or buy iPhones and iPads may have walked out with either new Macs, or just a better impression of the computers. Back-to-school sales were also very important for the company, and that late July refresh didn't hurt either.
Even if Apple didn't break the 4m mark, it's very likely that this will be an outstanding year for Apple's desktop and laptop sales anyway. We'll know more next week -- Apple's 4th quarter earnings call takes place on the 18th, and we'll be listening live to see what they say.
Edit: A previous version of this post cited 4m as the total for 2010. It's only the total for the 4th quarter of this financial year.
Share
Fortune is suggesting that Apple could have sold as many as four million Macs this quarter, which would be pretty astounding. PC sales in...
Add a Comment
This would be most excellent! Hopefully this means Apple will see the need to flesh out the Mac hardware line up a bit more. Demand is obviously there and they need to accelerate sales company wide to justify the current high share price.
So yeah, in part this is an XMac post. However the laptop line up could use some restructuring also. Without to much effort they could grow sales to five million a quarter easy. Even with the significant gaps in hardware the laptop line up is pretty amazing. The desktop line starts out well at the low end but then gets fat and ugly at the top end.
The Mac sales growth is impressive. If the iPod halo was real than the iPhone halo should really boost things big time.
Apple needs to make a change to iLife - an application that creates "media books" - with text, photos, music and video in one presentation - formatted for iPad. Another reasaon to make people people think about getting a Mac. Maybe they're replacing iDVD with something like that. (i blogged about it)
Our first iPod had trivial features that only worked with a Mac. Like an address book or something. Not much - but it was enough to make me look at a Mac in the first place.
Would have been 4,000,001 Macs last quarter if I could have pulled the trigger on an iMac. I've got a Macbook that doesn't close precisely right and a Santa Rosa MBP that I need to sell....
In a couple years - oops
October 12 2010 at 3:11 PM Report abuse Permalink rate up rate down Reply4 million IS a little number and is proper for a little quarter...
BUT
32 million in a year, that's a much more lovely number!
I sound like a parrot repeating the previous comments, but that's a quarterly total. Does anyone proofread before posting at TUAW, or do you not realize that Apple passed the 4 million per year mark a long time ago?
October 12 2010 at 3:08 PM Report abuse Permalink rate up rate down Reply4 million is a little number...
October 12 2010 at 2:40 PM Report abuse Permalink rate up rate down ReplyThis article needs some editing - as Andrew said, it per quarter that is the proper time frame.
October 12 2010 at 2:40 PM Report abuse Permalink rate up rate down ReplyThat's 4 million Macs this *quarter*.
They passed the 4 million per year a long time ago.
Deals of the Day
more deals- Cases for New iPad at HandHeldItems: Extra 20% off, $2 credit, from $3 + $3 s&h
- $15 Apple iTunes Gift Card for $8 for new Saveology customers
- Philips Fidelio Docking Speaker Station for iPhone / iPod for $38 + $6 s&h
- Retro 80's Case for iPhone for $11 + $2 s&h
- HHI 360 Dual-View Stand Case for new iPad w/ $2 credit for $12 + $3 s&h
- HHI ReElegant Smart Cover Companion Case for new iPad from $5 + $3 s&h
Software Updates
more updatesFeatured Stories
more stories
Popular Stories
TUAW (or The Unofficial Apple Weblog) is a website devoted to tips, reviews, news, analysis and opinion on everything Apple.
8 Comments