Computer World: Apple is "taking over the game market"

Will Apple one day soon supplant Nintendo, Microsoft and Sony as the king of the gaming market? ComputerWorld's Jonny Evans makes a good argument for that outcome in his latest column. As portable devices like the iPhone and iPad get increasingly powerful, the games that can be played directly on them are looking better all the time. Just in terms of portable game sales, iOS devices easily beat the Sony PSP in volume and are competitive with, if not beating, long time champion Nintendo.
Looking forward, the horsepower of console systems will likely increase but it may not be enough to help stay afloat. Apple will shortly be rolling out AirPlay which allows media to be sent from the portable device to an Apple TV. There is no reason that AirPlay can't be expanded to include sending games from the iPad screen to the big screen. It's also probable that Apple will add app downloads to the Apple TV itself which could potentially allow the handheld device to simply be the controller.
Services like OnLive are already demonstrating that a fast internet pipe and a server farm can take the place of the local console. Apple still hasn't revealed what it plans to do with its North Carolina data center, but there is no reason why it couldn't support high-end gaming in addition to streaming music and video. It's looking like the Xbox 360, PS3 and Wii may well be the last generation of the traditional gaming console.
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Will Apple one day soon supplant Nintendo, Microsoft and Sony as the king of the gaming market? ComputerWorld's Jonny Evans makes a good...
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November 08 2010 at 12:21 AM Report abuse Permalink rate up rate down ReplyNo way. Apple targets casual gamers; it's taking sales away primarily from the DS. Sony and Microsoft target serious gamers and the quality of games on their platforms make iDevices look like a joke.
The biggest problem with this argument is that it rests on the assumption that most people that buy iDevices buy them as a gaming first machine. They don't. Both my parents and my sister (along with myself) have iPhones. I'm the only one that has ever played an iPhone game. The reality is there is no way to find out how many people buy these devices to play games.
Could Nintendos monopoly on the casual gamer market come to an end? Yeah, Apple will take over that market. Is Apple going to penetrate in the traditional gamer market against Sony and Microsoft? No chance. Even with the respectable graphics of the iPhone, the reality is that most iPhone games have the depth of maybe an NES or MAYBE an SNES game. They're more than a decade behind in that market. Moreover, as the quality of games on the iPhone rises, so will the prices. Don't expect 99 cent games that are console quality. This article makes way too many assumptions.
As a side note, the PSP hasn't ever been a big seller. It's always been overshadowed. I don't know why everyone is acting like poor PSP sales is news. The reality is most serious gamers would rather own a home console than a portable. That's why Apple and Nintendos approach to gaming on-the-go works and Sonys has not.
It was only a matter of time
November 07 2010 at 7:31 PM Report abuse Permalink rate up rate down ReplyI'm not going to begrudge Apple for carving out a nice niche for themselves within the portable gaming pie, but, personally, until they start putting out games on physical media, I'm not interested in whatever gaming experience Apple offers.
November 07 2010 at 1:20 PM Report abuse Permalink rate up rate down Reply"Apple will shortly be rolling out AirPlay which allows media to be sent from the portable device to an Apple TV. There is no reason that AirPlay can't be expanded to include sending games from the iPad screen to the big screen."
Yes, there is. AirPlay does nothing more than stream pre-encoded media from one device to another device, in a format that device #2 can read. Game graphics are rendered in real-time from custom code.
My opinion is that any platform that doesn't have Gran Turismo on it, I don't want any part of it. I've been held captive on the Playstation for years just to play every version of Gran Turismo.
I'm sure Apple could build a very awesome console considering how much reserve cash they have sitting around but as it is now, I'm not even sure why they're in the running for top gaming contenders. I'm talking about in the traditional sense of even having a gaming division. I see iDevices as media players that just happen to play games in an lighthearted sort of way. That's OK because there are plenty of people of all ages that just want to relax and have some quick fun. I just don't think Apple's iPlatform appeals to hard-core gamers, that's all.
I wish Apple would buy Sony and then build some sort of super-Playstation console that could run all the downloadable apps and games from the App Store and Sony's exclusive PS games.
Computer games: "Crack cocaine for the rest of us!"
November 07 2010 at 11:45 AM Report abuse Permalink rate up rate down ReplyConsoles will hardly be replaced in the near future. You can't do multiplayer gaming with things like OnLive at a reasonable pace, and not everyone wants to play (or develop) casual titles. Imagine playing a game like StarCraft where milliseconds matter. Going through multiple servers (your computer to OnLive or some offsite server to Battle.net and then all the way back to you) would be a horrible mess.
And with games being more expensive products as well as more frequently used products (in that you usually watch a movie once and you play a game for several hours, if not more), people, especially gamers, won't take kindly to the fact that they may not be able to actually own their games and play whenever they want. OnLive should never used as an example for success when it hasn't proven to be a commercial success.
".. there is no reason why it couldn't support high-end gaming in addition to streaming music and video. It's looking like the Xbox 360, PS3 and Wii may well be the last generation of the traditional gaming console."
Actually there is very good reason to assume that it will not be used for that. This concept only works with a really good internet connection and that is just not to achieve reliably if you have a single facility, that on top of everything isn't even particularly close to any major backbone hub.
No the PS3 and company are here to stay for another while .. Apple never was particularly interested in gaming .. and I somehow don't see that changing. Apple just doesn't get gamers I think, not even meant in a bad way, but their main target group is not a hardcore gamer.
T.
Apple doesn't need to get gamers. Just their developers do. I would be willing to bet that OnLive is already writing a client for the iPad. Someday it may be possible to also send to the AppleTV.
Apple gives developers a lot more freedom to price their products and a lot more exposure to those who are not big publishers. They also release new hardware on a much more rapid basis. The transition to a new console during a 5+ year product cycle has killed game companies in the past. In two years we will still have the Xbox 360 and the Playstation 3. After two hardware revisions of the iPad may hold its own against the TV consoles. It is already better then a Xbox or PS2.
No sorry. But the iPad is never ever going to go against a serious gaming console and I think nobody really intends it to do that. If anything, than the Apple TV is going to be the contender.
In order to appeal to hardcore gamers (which are the ones that buy PS3's and XBox's) they would need to change things fundamentally on Apples part, namely have Buttons and high end graphics.
Apples success in the mobile gaming is undisputed, but doesn't relate to home gaming at all. On the go people want those 5-10min games with witty gameplay and don't care about the graphics. At home (especially on those large HD screens) many people want high end graphics, precise controls and more than ever, online complements and multiplayer support.
Sure there is a big market for casual gaming at home as well, but that is covered well by the way cheaper Wii. Don't forget, in order to play, you would need at least 2 iPod touches (possibly 4) and an AppleTV plus the games. your are looking at an investment of around 500$.
I am sure Apple could earn some money and sell some device by opening the Apple TV to games .. but it is never going to replace a PS3 for a ton of people and finally ... that damn NC datacenter is not going to be used for this type of gaming .. it simple is in the wrong geographical location to allow super short access times.
T.
I don't understand the significance of the original CW article (or the fact that TUAW commented on it)? Is it to pat Apple on the back? I am an avid Apple consumer but wince when I read these Apple-is-dominating-the-market articles.
People who are in the market for a PS3, Xbox, Wii aren't choosing between those consoles and an iPhone for gaming. (They may choose between a desktop PC and those consoles or may forgo purchasing a console for a modern day necessity such as an app phone because of their budget.)
I agree that IPhones and iPads may prevent people from buying a DS or PSP because they are fulfilling their portable gaming needs. Who wants to carry around another device unless you're a very serious gamer?
But let's be honest. People buy games on iPhones/iPads because they 1) already have the hardware that they bought for some other reason (phone calls, emails, texting, reading, web) 2) It's convenient to buy games from the app store, and most games are much less than your average PSP/DS game. At least in my experience, no one says I'm going to buy an Apple device so I can play Angry Birds. (I'm sure there maybe a few people who will pony up a couple hundred dollars for a device to play a $1 game.)
I agree with other posters that it's not very easy or comfortable to play sports/action games on an iPhone compared to a system with a directional pad, but hey, I've already have an iPhone, and I'm with it most of the time, so why not buy a $5 game to kill time.
Now if Microsoft and Apple collaborate and make a Kinect device for the iPhone/iPod/iPad, then that would be news. That would be a "game" changer.
@Tuan
"I agree that IPhones and iPads may prevent people from buying a DS or PSP because they are fulfilling their portable gaming needs. Who wants to carry around another device unless you're a very serious gamer?"
Tuan, you are only implementing your argument towards adult and teenage gamers (though the teenage gamers have to have some sort of financial access in order to spend a few bucks for a few game apps). iPhones and iPads are not preventing parents from buying a gaming console (e.g. Xbox 360, PS3, Wii, DS/DSi, or a PSP) for their children. I can understand if the parent owns either an iPhone/Ipod touch/iPad and are willing to lend the device to their kid so they can be entertained with the games that the parent already owns or willing to buy the game for their kid. However, would that parent think twice about lending the device if the child happens to damage it? No if he/she paid for that applecare. But really, if we are talking about one's device being damage, then i would not minding spending a few extra bucks for a DS/PSP and the store's extended warranty. That extended warranty is usually a few bucks cheaper than the applecare for either device that I had previously mentioned.
And if you look at a developer's viewpoint, they can probably milk more mullah from their buyers by charging a bit at a time for some minor/huge updates, eg COD zombies or Tap Tap. What I am trying to say is that there is never a one-time-spending for games and the consoles. what if in the span of over a couple of years, these developers start introducing games that requires more memory, more battery lifespan, and more graphic demands? those games will make your ipod touch gen II or iPhone 3GS obsolete so u need to buy iPod touch gen XI or iPhone gen XI.
I actually consider kids pretty serious gamers. They get their parents to buy them the consoles or a DS/PSP specifically because they want to play games on them.
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