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Mac sales growth continues to surge ahead of PCs 3 to 1

In a pattern that has become very familiar to watchers of the computer market in the last few years, sales of Macs have grown at three times the rate of computers powered by other operating systems. According to a report issued by IDC, Apple computer sales jumped 28.5 percent in the July-September 2010 quarter compared to the same period in 2009. Sales of other personal computers only grew by 9.7% in the same period.

The single biggest jump in sales has come from the business market, which is up by 66.3%. Among large and very large businesses, sales spiked 146% and 202% respectively, which is an excellent sign for Apple. Those large businesses tend to be controlled by large IT departments, which are typically very conservative when it comes to computer system upgrades and replacements. The popularity of iOS devices among executives and the more tech savvy is probably playing a big part in convincing these companies to take another look at Apple on the desktop.

According to IDC's estimates of average selling prices, Apple is also now the dollar market share leader in the U.S. home market with 29.4% of all the dollars spent on computers in the period. However, this figure is open to debate based on IDC estimating a higher average transaction price than Apple's own results. Regardless of which revenue estimate is correct, it's clear that Apple is gaining a lot traction in every market except education where PCs outpaced Macs by 11.4% to 5.1%. Apple still has plenty of room to grow however, with only 4.36% of the global computer market.

via Fortune

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Apple Mac

In a pattern that has become very familiar to watchers of the computer market in the last few years, sales of Macs have grown at three...
 

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December 12 2010 at 11:45 PM Report abuse rate up rate down Reply
The Werewolf

As some have noted, this is all a bit misleading as you're comparing two unrelated numbers (growth of Mac sales vs growth of PC sales). It might seem superficially that they are the same thing, but they're not because they have different bases.

If this were restated as total growth of Mac sales as compared to total computer sales in the same class vs total growth of non-Mac sales as compared to total computer sales in the same class, then this chart would be meaningful (and normalised).

Since this chart has unrelated bases AND isn't normalised, it seriously misrepresents reality.

For example: suppose Company A sold 100 computers last year and 200 this year. That's a 100% increase in sales. Now Company B sold 1,000,000 computers last year and 1,001,000 this year. Even though they actually increased their sales by 5x what Company A sold, the increase in sales was only 0.1%.

And for added bonus points - Company C sold 1,000,000 units last year and 999,000 year - a 1% DROP in sales - yet still sold 4,995x as many units as company A.

This is why people should be VERY wary when they see percentages being compared instead of hard numbers. Percentages can be used to say almost anything when unqualified.

November 28 2010 at 10:06 AM Report abuse rate up rate down Reply
artulo

I find the .edu numbers baffling. Even though Apple already has a good presence here (disclaimer: I work in HiEd) I still see a higher percentage of students coming in with Apple machines every year. Even many of our computer labs are converted (or in the process of converting) to dual boot iMacs where there used to be separate PC and Mac labs.

I'm still angry about the XServe, though. *grumbles* Discontinuing that definitely won't do any good for continued growth in any market.

November 24 2010 at 11:27 AM Report abuse rate up rate down Reply
Celly

Wow, Neat!

November 24 2010 at 9:36 AM Report abuse rate up rate down Reply
ventura225

All those +ve Apple figures relate to US sales NOT worldwide. When will Apple (Mr. Jobs Sir) realise that the potential for expansion lies not in the US but in the rest of the World. Best place to start ('cos that's where I am) is Europe - a better spread of Apple Stores so people have real access to Apple products sold by real enthusiasts rather than uninterested unmotivated PC biased stores like LeClerc and FNAC and Orange here in France. I know it takes time, but even just a plan would help.

November 24 2010 at 8:33 AM Report abuse rate up rate down Reply
chris

The iPhone/iPad and the Apple Store must have had a major impact in the growth of Mac sales. With all the attention and traffic into Apple Stores, consumers are able to try out the Mac and experience the superior build quality and design of Apple's computers compared to the cheap, nearly disposable PC variants.

November 24 2010 at 7:36 AM Report abuse rate up rate down Reply
SophT

so Apple has a 4.3% market share, let's round that to five.

That means that if last year apple sold 50 computers, 'PC' sold 950.

This year apple sold 128% of that, or 64 computers.

'pc' sold 109% of that or, 1035 computers.

November 24 2010 at 3:12 AM Report abuse rate up rate down Reply
3 replies to SophT's comment
Reggie

Of course Apple's growth is great. However, it is percentage of installations that matter. Apple is gaining in this as well but not nearly as dramatically or they wouldn't spin it as "growth". Still Apple has a lot to be proud of and the explosion of iOS will only fuel Mac sales.

November 24 2010 at 2:37 AM Report abuse rate up rate down Reply
SSteve

I'm sorry, but that is one ugly-ass graph. I hope it wasn't made in Numbers.

November 24 2010 at 12:41 AM Report abuse rate up rate down Reply
1 reply to SSteve's comment
Macdork

The graph was made by Steve balmer when presenting it to bill; "YOU FAIL ME AGAIN BALLLLMMMEERRR!!!"

November 24 2010 at 1:05 AM Report abuse rate up rate down Reply
Flyboybob

It's all very interesting because it doesn't really matter what percentage of growth Apple's products as compared to the growth of PCs because Apple is doing very well.

It wasn't too long ago when Michael Dell was quoted as saying that Apple should liquidate the company and pay back the shareholders. He should eat his words today since he has tried to make clunky all in one PCs and pastel colored laptops in an attempt to compete unsuccessfully with Apple.

Apple has fallen behind in the education market because PCs have become extremely cheap and school districts are strapped for cash. With falling property values and falling revenues school districts are more concerned with keeping teachers on the payroll rather than the quality of their computers.

November 23 2010 at 11:23 PM Report abuse rate up rate down Reply
2 replies to Flyboybob's comment
Rob

Yup - You must have missed the revenue charts for Apple showing where all thier money is coming from. Its not coming from Macs thats for sure. Its becoming an increasingly small % of the companies revenue.


November 24 2010 at 3:50 AM Report abuse rate up rate down Reply
redcard

You seem to be saying Mr Dell has no clue about business

November 24 2010 at 4:15 AM Report abuse rate up rate down Reply
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