New Apple TV sales to hit million-unit mark this week
In a brief press release this morning, Apple announced that it expects the iOS-based Apple TV to pass the one million mark in units sold sometime later this week. The release also notes that iTunes users are renting/purchasing TV episodes and movies by the truckload (400,000 and 150,000 per day, respectively), although it's a bit ambiguous as to whether all those cited transactions involve an Apple TV or not -- our guess is 'not.'
At a run rate of one million units sold in just one quarter -- aligning nicely with JMP Research's estimates from October -- the new version of Apple's 'hobby' seems to have more momentum than the original Apple TV did in the marketplace. With the lower price point of $99, the tight integration with AirPlay-enabled iPads and iPhones, and the inclusion of Netflix streaming, the Apple TV matches up pretty well with other video devices at its price point.
It's not all sunshine and smiles in the TV-gadget market right now, however. The more ambitious and technically challenging Google TV project is hitting some major bumps; meanwhile, vendors of other set-top devices seem to be gaining momentum from the attention the Apple TV has brought to the sector. Roku in particular has seen dramatic increases in sales, which the company's CEO attributes in part to the impact and media buzz around the Apple TV.
[h/t Business Insider]
Show full PR text
CUPERTINO, California-December 21, 2010-Apple® today announced that it expects sales of its new Apple TV® to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe℠, all on your HD TV for the breakthrough price of just $99. iTunes® users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.
Now with AirPlay®, recently available in iOS 4.2, users can wirelessly stream their music, video and photos from iPad™, iPhone® and iPod touch® to their new Apple TV, making it the perfect iOS accessory. Users can also control Apple TV with their iPad, iPhone or iPod touch using the Remote app, available as a free app on the App Store℠.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.
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In a brief press release this morning, Apple announced that it expects the iOS-based Apple TV to pass the one million mark in units sold...
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Generally happy, occassionally the HDMI connection to my TV remains blank, have to restart the device, but only once a week or less, so not a big deal. Could be my TV I guess too. Netflix is a nice option, but doesn't work quite as well as the version on my PS3. Overall 9/10 since I have lots of handbrake movies stored in my itunes library - very convenient.
December 28 2010 at 10:09 AM Report abuse Permalink rate up rate down ReplyI need to get one of these.
December 21 2010 at 2:26 PM Report abuse Permalink rate up rate down ReplyYeah, where are the apps!!! It seems so silly that everyone else is beating Apple to the apps when they started this whole thing and could have thousands of apps in a matter of days.
I would want:
Hulu
Full Flickr App
Pandora
Sirius
Although iOS apps + net browsing / connectivity on a 42" screen would clearly rock, I don't see it happening anytime soon as it would bite into iPad sales (not to mention developers having to supply yet another HD graphics update to accomodate the higher resolution and screen size fragmentation)
December 21 2010 at 12:49 PM Report abuse Permalink rate up rate down ReplyWhat Apps would you want to see?
For me:
IMDB
Weather Channel
Local News
I'd like to see apps that interact with iDevices. Just like we now have iPad Scrabble that integrates with the iPhone version... there is a massive opportunity for board games, gameshows, and other interactive style apps to hit the TV with iPhone/iPad integration (competition for Wii?).
December 28 2010 at 4:35 PM Report abuse Permalink rate up rate down ReplyLoving the AppleTV. Can't wait for the apps!
December 21 2010 at 10:08 AM Report abuse Permalink rate up rate down ReplyI just bought an AppleTV based on your your recommendation and am very happy with it so far. The remote app that runs on the iPhone works beautifully with AppleTV and really makes it easy to use. The price is what makes it really attractive to try out.
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