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Confirmed: A million Apple TVs sold

All Things Digital has confirmed that rumor last week that Apple expected to sell a million of the new Apple TV units. One million of those little black boxes have wandered out the doors of Apple Stores everywhere, and have presumably been plugged into televisions to stream content from iTunes, Netflix, and any other videos wandering around out there. Looks like the lower price point of under US$100 combined with that new functionality and the AirPlay tricks have turned this "hobby" into an actual business.

The question now will be exactly what that means. When the iPhone took off, Apple transformed itself somewhat into a mobile device company, and many people (including Apple leadership, probably) believe that's where the future, especially the financial one, still lies. Not to say that a million Apple TVs compares to iOS device sales yet, but Apple has a growing hit on its hands here, and it'll be interesting to see how and if the company steps out to support it, or if the TV just remains a relatively cheap and easy way to bring iTunes content to the living room.

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All Things Digital has confirmed that rumor last week that Apple expected to sell a million of the new Apple TV units. One million of...
 

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Mrrichardlewis

Can someone recommend a good NAS with iTunes serer built in. It must be able to play Apple Lossless - I don't think the Lacie models can.

It would also be good to find a RAID 1 or 5 model.

January 13 2011 at 7:26 PM Report abuse rate up rate down Reply
Chance Ellis

That's some hobby Apple has going on!

December 29 2010 at 10:26 AM Report abuse rate up rate down Reply
Isaac Church

Absolutely love mine. All it needs now is for apple to turn on the ability for developers to make apps for this iOS device. I'm sure not a few are chomping at the bit to be able to make games, and other applications for this baby. Once that's in place, it will be a monster hit.

December 29 2010 at 1:13 AM Report abuse rate up rate down Reply
JC

Apple TV is great for cheap-os like me who refuse to pay for cable that is not a la carte or other expensive subscriptions. It works very well. The only issue I have is that articles like this one state quite clearly - and incorrectly - that you can stream movies from iTunes and Netflix. You can stream from Netflix, but not from iTunes. If you rent a movie from iTunes (and you can only rent - not buy from the Apple TV box) you have to wait for it to download. Downloading can take many hours depending on the length of the movie and your connection speed. Renting is 3 to 4 times more expensive that renting from something like Redbox, but you don't have to worry about returning anything and you don't need a DVD player.
What people really want is an a la carte option for cable and this is about as close as you can get right now.

December 28 2010 at 10:09 PM Report abuse rate up rate down Reply
1 reply to JC's comment
jonathan

Not sure what u have going on, but when I rent s movie from iTunes, within 2 minutes it will notify me that the movie is ready to begin watching, even without fully downloading. It's called a buffer.
I havent had to wait any hours to watch anything. Thatbwould completely ruin the experience. This is the case for both my old and new apple tv.

December 29 2010 at 11:33 AM Report abuse rate up rate down Reply
tzohar

I love the new Apple TV. I'm sorry, but the first one was a mess. I HATED having it constantly sync with my MacBook, especially since more often than not it would somehow fail to sync properly and problems would arise that usually required a restart (and on a couple of occasions a complete factory reset). It was too expensive, it was big and bulky and it promised too much for what it actually offered, making it a very strange product. The idea was there, but the execution was a mess.

What's beautiful about the new version is that it now fulfills a very simple idea in an extremely simple way. At its current size and price point, the Apple TV offers an easy, cheap, and unassuming way to stream content on your TV. Is it perfect? Heck no, there's still plenty of features Apple can add in subsequent updates (mainly to add more options as to what content can be streamed) but it seems to me that now that the product is actually a success, Apple will probably support it more enthusiastically in terms of updating the software.

December 28 2010 at 8:42 PM Report abuse rate up rate down Reply
Tsinclai2002

I got mine at first as a way of taking my media content on vacation. Just about all of the decent hotels have a flat-screen TV with HDMI input and I always bring my laptop with me when I travel.

However, when I saw how easy it was to set up and use, it's now a semi-permanent fixture in my entertainment center. (I only disconnect it to take it with me on trips, where it works great.)

I still have my original Apple TV but now I'm going to set it up in the bedroom and load it with the ATV software so I can get Netflix, Hulu, etc. I'll probably have it stream everything (no syncing with my laptop) but we'll see how that goes.

December 28 2010 at 7:17 PM Report abuse rate up rate down Reply
Len Banks

I was one of the ones who received one at Christmas and I LOVE it. I get that the Roku may have more to it, but for the All-Apple-All-the-Time family like mine (1 iMac, 1 MB Pro, 1 MB, 4 iphones, soon to have 1 iPad 2), this is fantastic. The airplay feature finally lets my wife see all our pics in the in the non-techie way she has wanted. And while my LG blu-ray and TiVo boxes have youTube and Netflix, the UI for both on the Apple TV is far superior. I hope Hulu and other services come to it and so far I have no problem with no hard drive storage, but can see why that is a bother to some. All in all, I am thrilled with it!!!!!!

December 28 2010 at 4:50 PM Report abuse rate up rate down Reply
Craig

Loving mine. Unboxed it yesterday evening and have spent too much time since using it to watch movies stored on my iMac. Great product that can only get better.

December 28 2010 at 4:44 PM Report abuse rate up rate down Reply
Brent

I still don't quite get the new Apple TV. The price point is great but features were lost. My main issue is the removal of the hard drive. That means you have to have a computer on standby for this thing. My laptop is my main computer. I take it to work which would render the Apple TV useless to anyone at home while I'm away with the laptop. Why wouldn't Apple at least allow for an external hard drive to be connected for those who still want to store everything on the Apple TV itself?

Boo urns

December 28 2010 at 4:33 PM Report abuse rate up rate down Reply
mikehild

Nice. I have no plans to replace my old Apple TV though. Mainly, because of the built-in storage space. Rather than needing to have my Mac awake to stream video, I have a selection of stuff synced to it for playing, which will save power as my Mac will still be in sleep mode.

I do agree with Steve Job's reasoning that the average person doesn't want to deal with syncing content, but I think it would be great if future software updates gave the ability to use a USB drive to store local content for those that do.

December 28 2010 at 4:20 PM Report abuse rate up rate down Reply
1 reply to mikehild's comment
Brent

Totally agree. I think the Apple TV is a step back. Apple said people don't want to deal with the hassle of setting up syncing? Really? Doesn't everyone already set that up for their iPod, iPhone, etc?

December 28 2010 at 4:37 PM Report abuse rate up rate down Reply
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