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Realmac talks about the future of the Mac App Store and reduces pricing


In anticipation of tomorrow's opening of the Mac App Store, Realmac Software announced pricing for its line of Macintosh software that will appear in the store. In a blog post yesterday, Realmac wrote that it believes the Mac App Store will usher in more focused apps that will do one thing and one thing well. The days of "Swiss Army Knife" programs may be winding down.

Realmac also believes upgrade pricing is a thing of the past with software vendors taking a cue from Apple; the company sells its iLife and iWork suites for a set price and provides minor upgrades until a new full version is released, when the consumer is then charged the full price for the new version. Lastly, Realmac believes that prices of apps in the Mac App Store will get cheaper since the iOS App Store created an auction market that drove down prices. Where prices will end up is anyone's guess.

In light of this, Realmac made some pretty big changes. RapidWeaver, the website creation tool, is dropping in price both on the Mac App Store and on the Realmac site, from US$79 down to $39.99 for a limited time. It seems like Realmac is taking a flyer on this, since they are interested in seeing how prices shake out, and intend to adjust the price accordingly as time goes by.

LittleSnapper, a powerful, flexible website and screen capture utility (read our review of the 1.0 release here), is dropping in price from a previous $39 to $24.95 on both the site and the Mac App Store.

Courier is a social networking app that lets you create a postcard and drop photos, videos or documents on it. The media will be transferred to your choice of a number of sites including: Flickr, Vimeo, Amazon S3, Ember, YouTube and Facebook. Courier is being taken out of the Realmac online store altogether and will be the company's first app that's only available in the Mac App Store. The price will dramatically drop from $19.99 down to a very inexpensive $4.99 when it hits the store. In an unprecedented move, Realmac will refund the purchase price for anyone who previously bought Courier and re-buys it in the Mac App Store. I'm very curious to see how this gamble plays out. Here's our first look at Courier when it launched.

Socialite is one of fellow blogger TJ Luoma's favorite apps of 2010. It collects all of your data from Twitter, Facebook, Digg, Flickr, Google Reader or just about anything else into one program. Socialite has been sold off to Apparent Software, who will be selling in both in the Mac App Store and on their site for $9.95 as an introductory price, down from about $25 for the ad-free version.

It looks like the first few weeks, or months, of the Mac App Store will be similar to the trampoline ethic of the iOS App Store, where prices fluctuated all over the place at introduction and took some time to calm down. If I were you, I would keep a sharp eye out for potential bargains showing up tomorrow and grab them while you can. When the market settles, I'm sure that some of the introductory bargain prices will vanish like a puff of smoke.

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In anticipation of tomorrow's opening of the Mac App Store, Realmac Software announced pricing for its line of Macintosh software that...
 

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paul turner

Pretty crappy releasing RW 5.0 on Dec 1st for $79.00 and then on Jan 6th making it $39.00 - Looks like I just threw away $40.00!!!!

January 05 2011 at 10:46 PM Report abuse rate up rate down Reply
2 replies to paul turner's comment
dave61

I am in the same situation.

January 06 2011 at 3:36 AM Report abuse rate up rate down Reply
Nik Fletcher

Hi guys

If you're unhappy with the pricing change, please drop us an email - support [at] realmacsoftware [dot] com, and we'll make sure you're taken care of!

Kind Regards,

Nik @ Realmac

January 06 2011 at 4:56 AM Report abuse rate up rate down Reply
Dano

I just went to the RealMac site and RW is still listed as $79. Put it in my cart thinking something would happen and indicate a "special offer", and no change. $39 would make me buy it right now, but I don't see anything on the site indicating the offer you mention in your article, so I'm going to pass.

January 05 2011 at 8:33 PM Report abuse rate up rate down Reply
1 reply to Dano's comment
David Winograd

Wait until tomorrow.

January 05 2011 at 8:35 PM Report abuse rate up rate down Reply
Rob

With big applications like adobe premier there is less competition so price won't lower much and adobe will get more sales from the ease of purchase. I know I will buy.

Smaller apps well ppl get crack or freeware anyway.

January 05 2011 at 8:10 PM Report abuse rate up rate down Reply
1 reply to Rob's comment
Brett

You really think Adobe will go in on this? I haven't heard confirmation one way or the other so I could be wrong, but I can't imagine Adobe would be excited to give 30% of their revenue to Apple.

January 05 2011 at 10:08 PM Report abuse rate up rate down Reply
Edan Aharony

Apple changed the way we use our phone now Apple wants to change the way we use computers with the Mac app store. Edan Aharony.

January 05 2011 at 8:00 PM Report abuse rate up rate down Reply
4 replies to Edan Aharony's comment
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