Could the Mac App Store eliminate boxed software inventory?
Blogger Arnold Kim over at MacRumors published an interesting conjecture today -- that Apple is planning on eliminating the space-consuming inventory of boxed software at Apple Stores through an emphasis on purchasing apps through the Mac App Store.
The post provides compelling evidence of proof of this, including a quote from Apple's plans for the Personal Setup for Mac service which states that the employees who set up your Mac will "walk you through the Mac App Store." To me, the key point is in the next line, where it is stated that "boxed software also takes up retail space that could be used for higher profit items like iPad or iPhone accessories."
As a person who has been visiting Apple Stores since 2003, I've seen Apple moving in this direction for eight years. Early in the evolution of the Apple retail stores, there was an emphasis on boxed software in aisles of wooden shelves, as well as an in-house theater for training. Now there are very few shelves, most located in the back of the stores and with the majority of space devoted to Apple-branded software. Training is done primarily through One-to-One sessions at the actual tables where devices are displayed.
So what about those applications that aren't currently in the Mac App Store? For example, you can't purchase any Adobe or Microsoft apps at this point. Apple might be tempted to use the early success of the Mac App Store to pressure big traditional software houses like these to start distributing their wares in the Mac App Store. However, I'm not sure that people purchasing the entire Adobe Creative Suite are going to have the patience to wait for long downloads. Will Mac OS X 10.7 "Lion" be distributed through the Mac App Store? Nobody knows for sure, but that's something that Apple needs to consider before pulling the plug on boxed software.
Regardless of how Apple handles the fringe cases like this, it does appear that Apple's desire to sell apps entirely through electronic means may have a profound effect on the look of the Apple retail stores in the near future. What do you think? Will boxed software and books disappear from Apple Stores soon? Leave your comments below.
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Blogger Arnold Kim over at MacRumors published an interesting conjecture today -- that Apple is planning on eliminating the space-consuming...
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I agree with Lynn, but @Josh
1) You're probably younger than me;
2) Buying software online (pre-App Store) usually gave you a non-cut down version with an option to have a boxed version; buying from Amazon was just like buying from a shop - except you didn't get to see the quality of the packaging, a sign of how well financed a company is.
3) You're missing the point - Apple Retail Stores without software reinforce the MS FUD that there's no software for Macs - where would it be?
What about those of us who use our macs for business? I understood that mac store purchases were only for personal use!
February 08 2011 at 1:43 PM Report abuse Permalink rate up rate down ReplyNot until they fix it. I have iPhoto '09 and the Mac App Store won't let me buy iPhoto '11 because it thinks I already have it installed. Same with GarageBand, but not iMovie for some reason. There's a huge thread on the Apple Support forum of people saying the same thing.
February 08 2011 at 9:24 AM Report abuse Permalink rate up rate down ReplyNo optical drives, smaller boxes & less shelf space saves money. All new software will be on those little SD Cards.
February 08 2011 at 8:40 AM Report abuse Permalink rate up rate down ReplyI can see how the model will work for Apple, although doesn't the Final Cut Pro suite run to several gigabytes? For some people, downloads of that size are not practical and being able to go to your local Apple store to buy the DVD would still be preferable.
Same would apply to certain Adobe software suites, although customers could get a DVD shipped direct from Adobe.
Almost 30 GB, it took me 6 hours to install.
It would be a lot to download, but the advantage would be you wouldn't have to keep switching DVD's.
If they are thinking of getting rid of boxes, how about those ridiculous boxes in which they sell AppleCare? If I buy a support agreement, why do I have to walk out of the store with a box? Come to think of it, why do I have to pay for the box to be shipped to me if I buy AppleCare online. The whole concepts is crazy. I'm sure the box is stuffed with legal twaddle but a URL would do nicely. It's ironic that that they email me the receipt (even for an in-store purchase), why not just email me Applecare credentials.
February 08 2011 at 1:16 AM Report abuse Permalink rate up rate down ReplyI hate iTunes. I canât buy anything I want. Everything thatâs good is not available in the Canada store.
February 08 2011 at 12:24 AM Report abuse Permalink rate up rate down ReplyThe problem with the App Store is that it is tied to your iTunes account, and iTunes is VERY country specific. For most people, that won't be a problem, but there is a sizable number of expats in this interconnected world who live in countries where the iTunes language is not English.
That means the only way to buy English language apps from Apple is to go to an Apple Retail Store in your home country on the few times you visit. Take that away, and where are we to get our software, other than from Amazon, where you can't pick up the box and look at the info?
I have used the App store and it was easy, but only for free or cheap utility software: anything over $20 and I want a hard copy.
Don't forget when iWork and iLife '05 got smaller boxes?
Then Leopard, iWork and iLife '06 got even smaller boxes.
Snow Leopard boxes couldn't get any smaller so they got slimmer.
The only way Lion could get smaller is if it was on a thumb drive.
I worry this will make the Apple Retail Stores a less compelling place to visit. At the moment, they have everything you can get for your Apple Mac computer: hardware, software, peripherals. Lose the software and you give up your USP.
Unless they give you a super fast connection instotr for free where you can purchase the apps direct to your own computer or via a store machine and save em to stick for home.
They pretty much would let you do it now, so the reason is still there.
I disagree. I've purchased more Mac software online digitally than I have instore. And that was before the Mac App Store.
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