Avid offers $995 crossgrade to Media Composer for Final Cut users

I really have to laugh about all of this. It was the FINAL CUT PRO User Supermeet. So Apple calls up and says 'hey we've got something to show your group which exists because ya know you use our product. can you hook us up with a little time' and the group says 'hells yeah Apple that makes the product that our group exists to worship, you can have all night' and tells everyone else to go jump off. Is there any real surprise over this.

Also, $1000 special price for a software that competes with what they can get right now for $1000 full price and less on an upgrade. And possibly less when this new version releases (or at least likely not more). hmmm, that math seems a bit off to me. How about a 90 day free license to go with that $1000 (or even better how about more like $500-600).

I don't trust AVID and here is why:

When I started video editing on a Mac I purchased AVID products.

Shortly after I purchased the product they dropped support for it on the Mac.

Developers do this all the time, they drop support.

Then when they see the error of their ways, they try to woo the Mac community with a re product.

I always find it hard to trust a product once the company has burned me.

Yeah IMO this just shows you how desperate Avid is to keep selling their over priced software and hardware especially with the announcement of the new FCP tonight. I've used both editing systems and I feel FCP is the better choice for a number of reasons. While I agree that you COULD get more work having Avid and FCP, I have found FCP to be the winner when it comes to easy mobile editing. Most agencies needing Avid editors (in my experience) want you to park your butt in their edit suites. Seems to be much easier to take work home with you using FCP.

Sounds desperate.

They also offers a competitive crossgrade deal for Sibelius, the best professional (but expensive) music notation software I ever work with. I had headache with Finale, not anymore!

http://shop.avid.com/store/product.do?product=306830378726096

Just saying. (I know, it's hardly on topic...)

Pass. Final Cut Pro is one of the best designed applications out there of any variety.

And I'm not talking about power or even video editing applications.

It is simply a pure pleasure to use.

it's a trap!

IIRC, FCS is $999 for the box, and cheaper elsewhere = discount for avid for new users too! (If you want to go through the work).

(And while you're not supposed to, you could easily keep FCS running, have disc copies and a serial number = 2 systems for cheaper than Avid. But, I'm sure the crossgrade asks you to stop using FCS.)

Translation: "We are pooping our pants."