Apple ends $30 MobileMe and iWork rebate program

An internal memo suggests Apple is ending the US$30 MobileMe and iWork rebate program. The program offers customers a $30 discount on a $99 MobileMe subscription or the $79 iWork suite when they buy a new Mac. According to the memo, Apple has told all resellers to end the program on April 18th. All references to the rebate must be removed by the end of that business day.

This change is stirring up the persistent rumor that MobileMe is undergoing a major overhaul. Apple recently stopped selling boxed copies of MobileMe leading to speculation that some or all the cloud service may be offered for free. This change may be announced in the upcoming months, possibly at WWDC and may be tied to Apple's iOS 5 update.

The termination of the iWork rebate program is not tied to MobileMe, but it does hint an update to the productivity suite is on the way. The desktop version of the suite was updated in 2009 and is in need of a refresh. Much of the changes to iWork in 2010 focused on bringing the applications to the iPad. iWork 11 was expected to debut with the roll out of the Mac App store, but that rumor failed to materialize.