Juicies: A colorful Kickstarter project with the Earth in mind

Don't want to rain on your parade Laurens but these are already available in Japan & we sometimes sell them ourselves in Asia. Quality is good (we know the cable business)

My 2 cents worth is that you will find it difficult to sustain a business around colour cables for long but I applaud your efforts in trying.

It's definitely worth pointing out again as the article only touched on it briefly, especially for the people whining about pricing, which isn’t the retail price btw, but the funding suggestion: These cables, not only compatible, certified, and cool with color, are being made sustainably. I'm a backer of this project on Kickstarter, and have met Laurens. He's a great guy, with a great idea, and he's going to be very successful with this. I'm very excited and proud to be supporting this project.

If people want to spend more and get no more, who am I to talk them out of it? After all, if consumers start equating product cost with actual value obtained who will back my kickstarter project to bring a double headed toilet plunger to market (msrp $99.00)?

I'm ashamed for all the haters here. If you think the cables will be a bit pricey, don't buy it. But there's no call to slam this guy or his potential customers. Personally, having been bitten more than once by lousy 3rd-party cables that didn't hold up, and by cables that didn't "quite" fit into our iPhones here with cases on them, coupled with these being made with recycled products (do you people REALLY think there is an endless supply of landfill space????), I have no problem with the price.

Absolutely no mention of if it will work with a bumpered iPhone 4 or iPad still in a case?

I donated! I have high hopes for this product! I am very excited to be involved in this project. I love the idea!

So... this guy used a pen to mark which iPad cables worked and which ones didn't. Why wouldn't he just throw the faulty ones in the trash?

I've seen some inventive and wonderfully creative ideas on Kickstarter. This is not one of them.

i'm sorry because normally i find many kickstarter projects worth funding, but $20 for one 3rd party cable? Apple gets $39 for the cable and the 10watt A/C adapter and that's probably two times what it should cost were it not in an Apple box.

For $20 and not original Apple equipment those contacts better be made of 18k gold and the plug housing should be coated in sapphire crystal. Anything less and its grossly overpriced.

Apple supporters often get labeled as fanbois and "having drank the white koolaide" but if they start buying non-Apple aftermarket accessories for made-by-Apple prices they'll get another label: stupid.

I'd be cautious to see if they're as high quality as the Apple ones.

Most non Apple ones will fail after a few months, or sooner if you pull them wrong etc.