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Apple making huge strides into government, enterprise and small business

On Friday, Needham analyst Charlie Wolf released a research note stating that Apple had made some huge advancements into the government, enterprise and small business markets in the US -- sectors typically dominated by Windows PC sales. Total shipments of Macs increased 66 percent in the first quarter of 2011, while PC sales only increased 4.5 percent.

Apple's gains get more interesting when you break them down into sectors. In the same time period, Mac sales increased 94.7 percent in enterprise (large businesses) and 80.4 percent in small businesses. In government, Mac sales were up a whopping 155.6 percent, while PC sales were up just 2.3 percent in the same market. In the education market, Mac sales only increased 1 percent, but PC education sales decreased by 6.5 percent in the same period. Finally, home or consumer sales were up 21.6 percent, while PC sales were down 4.4 percent.

Considering the stagnation of the PC market in the same period, those Mac sales numbers are extra impressive. Apple's growth isn't limited to the US either. In Europe and Asia, Mac sales increased 8 percent and 70 percent, respectively, while PC sales fell between 10-20 percent.



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On Friday, Needham analyst Charlie Wolf released a research note stating that Apple had made some huge advancements into the government,...
 

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ErikGil

Um, Enterprise?

Oh, must be all those xServe's I can't sell anymore to my SMB customers, let alone Enterprise.

I want my $%^&* xServe back dammmit.

May 26 2011 at 7:14 PM Report abuse rate up rate down Reply
Greg Roberts

Really??

May 23 2011 at 7:48 AM Report abuse rate up rate down Reply
rjbokleman

A sale of 1 unit last month...and sales of 2 units this month is a whopping 100% increase, but this is how all FUD is created.

May 23 2011 at 6:55 AM Report abuse rate up rate down Reply
1 reply to rjbokleman's comment
VanillaSpice

Absolute rubbish.

Apple were not selling "one unit" in any of these categories.

Even when your market share is a few percent of a sector comprising millions of units, increasing sales by 50% would still be impressive enough, let alone 100%.

Moreover, the comparison of Apple's sales increases with the overall PC market is further illustration of how impressive these numbers are. You obviously missed that bit despite its importance.

There is no FUD here, just straight reporting of numbers ... your misapprehension of the implications of these numbers is not TUAW's fault.

May 23 2011 at 10:01 PM Report abuse rate up rate down Reply
Sayomara

Are these sales per unit, or based solely on dollar figures?

May 23 2011 at 6:42 AM Report abuse rate up rate down Reply
Viet

Can we get some actual unit numbers behind these percentages? 155.6% increase of a small number is still quite a small number, so some comparisons or scales to gauge would be helpful.

May 23 2011 at 2:26 AM Report abuse rate up rate down Reply
1 reply to Viet's comment
basscadet

that wouldn't make sensational headlines though...

May 23 2011 at 5:13 AM Report abuse rate up rate down Reply
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