HP exec Jon Rubenstein compares webOS to early Mac OS X
Like most non-iPad tablets, HP's TouchPad has faced lukewarm reviews thus far. Most reviews have dinged the device for being laggy and not having enough apps, though a few reviewers have admitted the webOS-powered device does seem to have potential that tablets like RIM's PlayBook seem to lack.
According to Pre Central, Jon Rubinstein, Senior VP and General Manager of HP's Palm Global Business Unit, sent a memo out to all HP employees in response to the reviews. In that memo, he notes that a fellow HP employee drew parallels between the opening reviews for the TouchPad and those for Apple's Mac OS X when it first launched over ten years ago. The echoes do sound pretty uncanny; OS X was also criticized for being "sluggish" and having a paucity of supported apps when it first launched.
Rubinstein seems to be implying that HP's TouchPad can achieve the same success that Mac OS X has, given enough time. On the other hand, thus far the tablet market seems to be a lot more unforgiving of an environment than the PC market was in the early 2000s, and Mac OS X didn't become successful overnight. It took years before wide swathes of the tech industry stopped deriding OS X as an also-ran to Windows, and even ten years later some pundits still look down their noses at it.
The key to Mac OS X's success, and the path HP must follow if it wants webOS to succeed, is that Apple made a series of quick, iterative improvements to OS X rather than allowing it to founder. If Mac OS X had seen only marginal improvements over its first couple of years, the Mac may well have died a hasty death in the market -- and it would have deserved to. Whether we say the same thing about the TouchPad and webOS a few years from now is completely up to HP.
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Like most non-iPad tablets, HP's TouchPad has faced lukewarm reviews thus far. Most reviews have dinged the device for being laggy and...
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It's funny that HP compares an OS for a computer with one for a tablet. One thing Steve Jobs said when introducing the iPad, last year, was that a tablet is not a laptop nor is it a replacement for a laptop. It is a replacement for a netbook. Until then companies were treating the netbook market as a market for low-level computers for people who only want to do email, browse and minor text editing. In other words: the target group interested in netbooks consists of people with less demands than the laptop 'people'.
The success of the iPad was that Apple acknowledged that the target group interested in netbooks was not a target group that has lesser needs but different. Apple could serve this market by delivering a device with all the capabilities people wanted in such a device. And Apple emphasized that the iPad was a device for the couch, designed for what all that people want to do in relax mode. I believe that the success of the iPad is mainly due to understanding the consumer. Apple did extensive research before they designed the iPad. Other companies tried to copy the iPad but kept the idea that a tablet is just a less capable computer in the netbook range. By comparing webOS with OS X, HP still talks in terms of an operating system for desktops/notebooks. Until they understand that people need a different computer on their than on their desk, they will not be as successful as they can be.
webOS may have a chance (and I say that as a 25 year Mac user and IOS developer). In order to compete with IOS, webOS needs a key differentiator/disruptor - and HP is the one company that can make that happen. It's likely that webOS is going to show up "real soon" as the embedded interface for MANY HP devices - printers, scanners, ethernet switches, netbooks, server front panels, medical devices, electronic test equipment, etc. This could lead to wide spread acceptance of webOS tablets and phones. As much as I like IOS, don't dismiss HP yet!
July 06 2011 at 8:38 AM Report abuse Permalink +2 rate up rate down ReplyI think that comparison is a little optimistic.
HP/WebOS will be crushed between Apple, Microsoft and Google if they don't get their act together very quickly.
As others have pointed out already. The market is a different one this time around.
Apple was "only" up against Microsoft and could win a user base simply by differentiating itself from that one competitor. HP has to go up against 3 of the largest (if not the 3 largest) tech companies + HP doesn't have any credit in the consumer market.
I almost agree with bnutzinger,
but I think that comparison is VERY optimistic.
HP/WebOS will be crushed between Apple, Microsoft, Google and the poor RIM with theri poor tablet, but some corporate just buy uglyberries because they think they are good. HP must react if they want some slice of this pie.
Yes, the market is very different now, and we have people from 2 to 80 using IOS devices around.
Apple was "only" up against Microsoft and could win a user base simply by differentiating itself from that one competitor. Actually Apple had a REALLY nice piece of hardware and software package running against a bad Windows 2000 then XP then VISTA (that microsoft runs to forget)
And at consumer market HP has a Very bad reputation for bad support, look at that products are only supported in some parts of US, HP does not take care of world supporting.
Marco
I'll stick to comparing with MacOS X 10.0, not MacOS X's success;
WebOS has no apps and is sluggish, and it won't be as successful as MacOS X (nor iOS or Android) ;)
You don't get a second chance to make a first impression. This sounds like someone trying to buy some time.
July 06 2011 at 3:16 AM Report abuse Permalink +1 rate up rate down ReplyHP should just stick to printers and enterprise solutions.
July 06 2011 at 12:50 AM Report abuse Permalink rate up rate down Reply*Correction: Last paragraph: *flounder.
Good thoughts though. things are moving too quick to make such a comparison. I think apple's success was as much about the hardware + software relationship than the software alone. (A battle HP isn't used to fighting...yet.)
The difference between when MacOSX 10.0 was released and when WebOS will be released, is that there wasn't anything that worked as well as MacOS X did back then. Win98 was the main OS, WinME was a crappy patch on it, and WinXP was years away [and a poor copy of OSX].
Now, WebOS has to compete with a mature OS that works REALLY well (iOS) and a less mature but still much more popular (at least, with lots of product available) (namely, Android).
And of course, Microsoft is desperately trying to spread FUD to get people to hold off for their magical Windows 8 tablet OS...
Windows XP came out in October of 2001... it wasn't years away nor a copy of OSX.
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