iSuppli: Apple iCloud could affect NAND Flash market
Apple's upcoming iCloud service could have a negative effect on the NAND Flash market says IHS iSuppli. The market research firm suggests a change from phone and computer-based storage to online storage could lessen demand for flash memory in the future. Of course, iCloud in its current from is a sync service, but this could easily change to a streaming and storage service in the future.
This iCloud effect won't be felt immediately. Apple is expected to scoop up 30% of the available supply of NAND flash memory in 2011 and should keep its position as the world's largest buyer of NAND flash memory for the next several years.
As consumers gradually move their digital libraries online, the demand for on-device storage could decrease by as much as 100 GB per user. This drop could have a serious impact on NAND flash suppliers like Samsung or Toshiba.
[Via Digitimes]
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Apple's upcoming iCloud service could have a negative effect on the NAND Flash market says IHS iSuppli. The market research firm...
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Yeah, I agree with some of the posts. This will not affect the NAND market, people will still want and need local storage, possibly even MORE. One of the things I do think icloud will do is we will FINALLY get some form of location aware network settings in ios. We'll be able to setup the icloud sync services to only sync on wifi, home, office, starbucks, etc., and not when over the wireless data pipe (which is quickly moving to limited and expensive much to the chagrin of apple and app vendors)
July 19 2011 at 10:37 AM Report abuse Permalink rate up rate down ReplyBosh! If anything I'd say the could is helping the flash market. Storing more things in the cloud leaves one with a smaller need for lots of storage need. If you can get by with less, a flash based drive suddenly seems much more affordable.
July 18 2011 at 9:03 PM Report abuse Permalink rate up rate down Replythis is the very reason why iCloud is a sync service, not a streaming service, even though I am sure even apple would considers streaming to be better than sync. The problem is if everything is streaming then no one will need any flash memory, and one could argue that apple (more than any other company) makes a very larger percentage of its profits from flash memory.
See my post from last month when iCloud was announced
http://platitudinous.com/post/6544443598/its-the-data-stupid
The one variable here not taken into account is the carriers themselves. Until unlimited data hits, iCloud is hamstringed. Great idea that I'm fully on-board with, but we needs us some unlimited data at reasonable speeds!
July 18 2011 at 11:16 AM Report abuse Permalink rate up rate down ReplyI don't think the iSupply analyst did any market research what so ever to come up with this conclusion. NAND memory is replacing spinning disks in laptops and the higher end desktops have a SSD for the boot disk and programs. As price comes down, raided SSDs will replace spinning disks in servers and rendering farms. If anything, services like iCloud will speed and increase the move to flash memory do to a desire for quicker and quicker access times currently enjoyed in devices such as iPads, iPhones, and MacBook Airs.
July 18 2011 at 10:33 AM Report abuse Permalink rate up rate down ReplyAgree with jeremyji. Apple already replaced hard disk with flash based memory in Macbook air. Over time this is going to happen in other laptops as well. this will generate more demand than what is now provided the prices / gbyte comes down. About the cloud: Nice idea. Hearing this for ages. It will happen in some country wherever high-speed cheap internet available. But in most part of the world demand for local storage will be present as spread of high-speed internet is either not available or costly.
July 18 2011 at 11:50 AM Report abuse Permalink rate up rate down ReplyFAIL indeed. Are they aware of mobile data charges and limits? So while away from home, it is not a very good idea to listen/watch all your music/video from the cloud.
July 18 2011 at 10:29 AM Report abuse Permalink rate up rate down ReplyFAIL! At least for apple's iCloud, cloud storage doesn't replace local storage. For apps and iTunes media (music, videos, etc.) You still need to download content to your local device storage. It's just synced with all other devices through iCloud. Users only have 5 GB of personal storage for free, so I doubt this will replace local NAND flash. At least not yet. And flash drives are becoming more common in laptops and other devices.
July 18 2011 at 10:13 AM Report abuse Permalink rate up rate down ReplyIn fact I'll go one further and say that the current implementation of iCloud will more likely *increase* the demand for Flash memory, if we disregard the current storage limit for the sake of argument of course. Effortless background syncing of your media files, your documents, your settings and so on will make you hit the limits of your device's storage much more quickly than when you have to manually manage through iTunes' clumsy interface what files you push to your device.
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