OS X Lion rumors: Do we want to believe 'em or not?

Not to be cliche but IT'S COMING TOMORROW (FYI it's the 20th not 21st)

Thank you for avoiding the nonsensical hype. Every Tuesday in July, it's been the same old story. Honestly, everyone needs to relax. And make certain that they have cloned their hard drive.

After last week, I'm just trying to ignore Lion rumors until it actually comes out. I just check TUAW about twice daily to see if it's been released. Checking different sites multiple times a day is just exhausting. And annoying. I love Apple, but I just wish they would let everyone know what day it will be released. The secrecy gets old. I mean come on, they know exactly when Lion will be released. What do they gain by keeping it a secret until it is actually ready to download? Are they looking to avoid a mad rush on their servers? By quietly activating it on the App Store, people will find out about it and download it gradually?

Thank you guys for not over posting rumors and speculation about Lion coming out everyday. I am excited as anybody, but sick of being disappointed when it doesn't actually happen.

so in an article claiming you don't want to take part in rumors of the launch date, you spend the whole article explaining the rumors. Sounds a bit like you're writing about the rumors. Also, you guys had multiple stories last week about the impending launch based on pure speculation on your part.
It's fine that you're speculating and reporting rumors, but don't fool yourselves into thinking you're acting above it.

i love Apple. What other company could cause this much unrest in the tech world? Not Microsoft. Didn't remember reading any heart-stopping stories about when Windows 7 was gonna be released. And what for, Windows Snap?!

Anyway, I'm feeling pretty confident about tomorrow as well. Last week we merely had rumors and wishful thinking. This week we have marketing materials, signs and posters showing up in stores and news of hard drives being delivered.

If nothing else July is almost over so it's not like we have much longer to wait.

After planning my last week around the July 14th release date, I'm skeptical of being fooled again, but I can't help it. I stopped caring about it for about 4 days, but I'm getting Lion fever again! This had better be right (but this time, with the promo materials being delivered and Apple stores doing updates tonight, I feel more confident about it).

The early-morning time being reported is interesting. Usually I expect them to release things in the mid-morning Cupertino time. I guess it's so the download will be available from the moment the stores open on the east coast. I need to go to bed really early tonight.

I am in the camp that Lion (idk about other stuff) tomorrow (weds, 20th). The reason: I ordered a new Macbook Pro early last week via Apple Business and they said it wouldn't get to me until the 21st which makes sense if Lion is going to be on it. Otherwise, it would have come 3-5 days. Either way, we'll see. Not a big deal. It's just software.

You do realize that by writing an article about how you DIDN'T write that "it'll be released tomorrow" you actually did.

I see what you did there, its pretty funny. Shoulda asked that Apple Store employee when the overnight was scheduled. They used to ask 3-5 employees to work overtime & overnight to refresh graphics.

This is why we love ya, Steve!