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Sales of Adobe video tools grow, thanks to Final Cut X

by Kelly Hodgkins Sep 8th 2011 at 10:00AM

Final Cut Pro X launched earlier this year and casued much controversy. Consumers lauded the app as a relatively inexpensive upgrade to iMovie; while video professionals were discontent with what they considered to be a dumbed down application.

The biggest winner in this war over Final Cut Pro X is not Apple or Apple fans, but Adobe. According to The Loop, sales of Adobe video editing tools have jumped 22% year over year and demand for Adobe's Mac products have grown an impressive 45%. Much of this growth is attributed to customers switching from Final Cut Pro X to Adobe Premiere Pro, says Adobe.



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Final Cut Pro X launched earlier this year and casued much controversy. Consumers lauded the app as a relatively inexpensive upgrade to...
 

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mymohawkhurts

It's true. The company I edit for was going to go back to Avid, but Adobe's deal is too cost effective to pass up, so we're going with Premiere. I'm actually pretty stoked on it. So long, render times.

September 09 2011 at 7:47 PM Report abuse rate up rate down Reply
SL67

Good news. I also expect sales of Microsoft Office for Mac jump thanks to iWorks Autosave/Versions end sales of the new, Lion-only, Macs to slow down.
Let's see if I am right or not...

September 09 2011 at 8:26 AM Report abuse rate up rate down Reply
FreeRange

Short lived at best! FCP X is a truly innovative product that will revolutionize video editing, including for pro's. And once important features are added, most of those leaving will be back! Adobe is a horrible company to work with based on their bloated and expensive products that are a huge financial sinkhole as they force you into their expensive upgrades that add bloat.

September 08 2011 at 11:41 PM Report abuse +2 rate up rate down Reply
Buzz Mega

I've said this many times: Final Cut X is the very best improvement over Final Cut Express that Apple could ever produce, hands down. Thoroughly worth the $300.

Now Apple, would you please --PULEEEEEEZE-- get busy fixing Final Cut Pro?

September 08 2011 at 6:16 PM Report abuse rate up rate down Reply
Mike Holloway

Payback's a bitch!

September 08 2011 at 5:26 PM Report abuse rate up rate down Reply
peej

This story is MORONIC.

The biggest winner is Adobe? How do you know that? Do you know the FCP-X numbers yet? The pro market is pretty small, did you ever stop to think that maybe apple just tapped into an even larger market?

I'm not saying that's the case but I am saying your reporting tells us nothing. I personally like FCP-X because it is similar to iMovie, and I would never have bought FCP-7.

September 08 2011 at 5:01 PM Report abuse +3 rate up rate down Reply
1 reply to peej's comment
Buzz Mega

Missing piece of evidence: Final Cut Pro X flies in the face of the BILLION man-hours (and woman-hours too) of experience acquired by professionals with Final Cut Pro's previous iterations.

Final Cut Pro X has many very nice, new features. But there is nothing at all that would have prevented Apple from having produced a fast, multi-processor amazing upgrade of Final Cut Pro Studio with 64-bit processing all over the place, and at the same time have introduced all the new and functionally different work paths as options to the core program.

I blame Ubillos. He hasn't depended on his editing prowess to pay his mortgage in years.

September 08 2011 at 6:21 PM Report abuse -2 rate up rate down Reply
1 reply to Buzz Mega's comment
FreeRange

And the same could be said for people that drove a horse and buggy when cars were introduced. This is no reason to now move on to new and innovative platforms. New features will be added rapidly, and the older version can still be used to work with archived projects. Quit whining and move on.

September 08 2011 at 11:43 PM Report abuse +1 rate up rate down
Edward Rodriguez

I'm stuck in between. Premiere Pro CS4 will not work well with lion and Final Cut has some improving to do. Someone better update something soon.

September 08 2011 at 4:08 PM Report abuse rate up rate down Reply
GoonerYoda

Hey Adobe...how's Flash doing?

September 08 2011 at 1:21 PM Report abuse rate up rate down Reply
Dacloo

"Much of this growth is attributed to customers switching from Final Cut Pro X to Adobe Premiere Pro, says Adobe."

In other news Coca Cola just announced that a lot of Pepsi customers switched to Coca Cola because they didn't like pepsi.

Whatever.

September 08 2011 at 11:31 AM Report abuse -1 rate up rate down Reply
Dacloo

"Much of this growth is attributed to customers switching from Final Cut Pro X to Adobe Premiere Pro, says Adobe."

In other news Coca Cola announced their drink is better than Pepsi.

September 08 2011 at 11:29 AM Report abuse -2 rate up rate down Reply
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