Survey: 60 percent of back-to-school PC purchases are Macs
We've posted before how Apple is not only growing in terms of portable devices, but also in terms of Mac sales. Here's another indicator of that: A survey of 158 college students, all undergrads, says 60 percent of new PC purchases by the group this year consisted of Macs. That's not a huge sample, but it is a representative one, as more and more students are going with OS X-driven computers rather than the old desktop PC. According to the same study last year, Apple held only a 38 percent share, so interest in Macs among this group has almost doubled.
More students than last year also brought a tablet with them to school, though shares in that department are apparently leveling. Apple's iPad is down a few percentage points, as is the Kindle, while the "other" category is up by 10 percent.
As volatile as those numbers are (which, unfortunately, casts a little bit of doubt on how relevant this study actually is), there are hints that these undergrads are definitely Mac-inclined in their back-to-school purchases. Apple may have become a mobile device company, but its Mac sales are still stronger than ever.
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