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Very little changed for this year's iPod lineup

Apple's announcement for its recent event said "Let's talk iPhone," and that's what the main focus of its event turned out to be. The iPod lineup did receive some (very) modest updates at the same time, but they were "blink and you'll miss it" moments.

So what's new for the iPod line in 2011?

iPod touch: Now available in white. Otherwise, it's 100 percent identical to the 2010 model. Seriously, after comparing the tech specs page from this year versus 2010, not one thing has changed. The 8 GB model got a US$30 price drop, but that's the only other change from last year. The iPod touch has not been updated with an A5 processor, and that's the first time the lineup hasn't been updated with a CPU on par with that in the iPhone. The camera hasn't been changed either; it's still the same incredibly poor camera from last year. Multiple rumors that the iPod touch would receive a 3G antenna upgrade also turned out to be untrue; no one was less surprised about that one than us.

Ars Technica has questioned why the iPod touch hasn't been updated with the A5 processor when Apple went out of its way to laud iOS devices' potential as handheld gaming units during the latest event. Their analysis suggests that trends both in the overall handheld gaming market and among Apple's own sales figures are falling behind the iPhone and iPad, but I suspect there's a simpler motivator.

The A5 is reportedly very complex to build, and it's my suspicion that Apple withheld the A5 processor from the iPod touch simply because its production channels couldn't crank the chip out fast enough to support sales for the iPad 2, iPhone 4S, and an upgraded iPod touch simultaneously. A5 production has been keeping pace with demand for the iPad 2, but throwing the iPhone 4S into the mix will likely strain chip production to its limits. Trying to satisfy demand for an A5-powered iPod touch may well have proven impossible, and it might have simultaneously dragged down production numbers for the more profitable iPad 2 and iPhone 4S.

Production of the A6 processor for 2012's iPads and iPhones has reportedly already begun at TSMC, and the foundry's ability to produce that processor in bulk will likely determine the iPod touch's fate. If TSMC can produce the A6 fast enough to satisfy demand for all iOS devices, the iPod touch may see a substantial upgrade next year. Otherwise, it may only move to the A5 processor once the iPad 3 comes out featuring an A6 chip, thereby alleviating strain on A5 production. Either way, unless suppliers can step up their game production-wise, it seems clear the iPod touch will lag behind its more profitable brethren for some time to come.

iPod nano: Only one change -- the "new" iPod nano has a Nike+ sensor built-in, so you no longer need to plug in a dongle receiver to sync it with a shoe sensor. Other than that small change and a price drop, the iPod nano is identical to the 2010 model, spec for spec. The other new features Apple described at its event, like a slightly revamped UI and additional clock faces, are not exclusive to this year's iPod nano, and they can be added to 2010 models via a software update.

Apple has lowered the price of the iPod nano into the range where it's almost disposable, and with no compelling updates to the nano's hardware this year it appears the company's main focus has switched to full-powered iOS devices.

iPod shuffle: No changes. It's the same shuffle from 2010; even the price is the same. Other than the price and relative indestructibility of its construction, there's really nothing the shuffle offers that the nano doesn't do better. Our source suggested the shuffle would be discontinued (he was quite wrong, so he's "fired" as our source for future info), and we suspect Apple will only keep it in the lineup until it's no longer profitable or until it can drive prices on the nano downward enough to replace it.

iPod classic: No changes. Just as in 2010, the iPod classic wasn't even mentioned at the recent event, and quite frankly we're surprised this model is still being sold. The iPod classic has seen no significant external changes since 2007, and no internal changes at all since 2009. The $249 price also remains unchanged from the debut of the 160 GB model over two years ago. Other than the ability to haul around absurd amounts of music and other media, the iPod classic brings very little to the table, and the fact that it still sells for the same price it did two years ago makes it hard to recommend buying one today.

Apple's iPod events used to be the company's yearly "wow" moment. The iPod nano was awe-inspiring in 2005, but the current touchscreen model seems somewhat bland, even disposable, only six years later. The iPod touch has always been an also-ran to the iPhone; it shows now more than ever, with internal components that are now more than a year behind what the iPhone 4S will offer. The iPod shuffle and iPod classic remain outliers in the iPod line, apparently profitable enough for Apple to keep them around, but nowhere near to being on Apple's list of high-priority products.

Although it was the product that all but defined Apple during the early- to mid-2000s, the iPod is obviously no longer a priority for the company. iPod sales have been in decline for years, and it's almost certain that decline will continue. Apple's focus has shifted to the iPhone and iPad, and we can expect that to be the case for the next few years at least.

The iPod will likely stick around for years to come, but its days of driving yearly innovation in the portable music player market are pretty much over. That mantle has fallen to its more capable and more expensive brethren.



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Apple's announcement for its recent event said "Let's talk iPhone," and that's what the main focus of its event turned out to be....
 

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lostsync

I love the iPod classic. Killing it off would be like killing off the MacBook. Oh, wait...

Still, I have both a classic and an old 2nd gen nano that I still use. They are great for listening to music. I never used my iPod touch for music at all and never use my Droid for it either. Songs are too short and numerous and people are too fickle to not have tactile controls available to you. Also, using a touch device in the car is just asking to die or kill someone. If you're one of the [almost all] people who just has their iPhone/iPod touch plugged in via aux cable and not some fancy car dock, you have to pick the device up, turn on the screen, unlock it, and then touch an area of a surface with 0 tactile feedback just to skip a track. Finding a new thing to listen to altogether is even tougher. I was pretty sad when they chopped the controls off of the nano and I'll be even sadder if they don't revamp the classic in a way that keeps it's basic form factor around while bringing it up to date with modern standards, like SSD, wireless syncing, etc.

October 08 2011 at 1:49 AM Report abuse rate up rate down Reply
Brian

The Classic is awesome, because, I can have either a lot of music ripped at a lower bitrate or less music ripped at a higher bitrate. What would you rather have stolen from your car? A huge binder full of CDs worth tens of thousands of dollars or your iPod Classic? Yeah, been there. There's so much derision for the iPod Classic and those of us who like to carry "absurd" amounts of music with us, as if the amount of music that fits on a 32 GB or even a 16 GB is qualitatively less absurd than 160 GB when lossless files are still quite large. If they add BlueTooth and improve the DAC in the Classic line they'll have the best, most versatile music player ever.

Also, the Classic is the only product that still has Album Shuffle, which remains a favorite way to listen to large playlists with high-rated songs. When the iPhone/iPod Touch reaches 128 and has Album Shuffle, then it will be a doable but still inferior music player. Flicking through long lists isn't nearly as convenient as scrolling with the click wheel.

October 07 2011 at 3:06 PM Report abuse rate up rate down Reply
Robert Perez

It sounds to me like a dual core A5 Chip is really not necessary for the majority of the games and apps that will available over the next year. If that was not the case, I don't think Apple would have touted the ipod as a gaming device. The A4 was a freakin' sweet processor when it came out and even now can still handle most anything. Leaving the ipod touch with the A4 was one of the main reasons I decided I didn't need to upgrade my iphone 4.

Now if Apple had given us a 4 inch screen and left everything else the same, I'd have upgraded in a heartbeat.

October 07 2011 at 2:38 PM Report abuse rate up rate down Reply
solar

Go ahead and ruin your Nano at the gym with sweat and whatnot. Sorry, the Shuffle is the ONLY ipod for workouts.

October 07 2011 at 2:20 PM Report abuse +1 rate up rate down Reply
Doug Kelly

so if they don't plan to ever do much with the ipod classic, what about creating a larger capacity iphone or ipod touch - say in the area of 128 GB. I have a large library of music and music still outweighs "apps" for me. My itunes library is larger than the capacity of my 160 GB classic so I already have to cut down some on my music.

October 07 2011 at 1:47 PM Report abuse rate up rate down Reply
yabbin

Yea it's unfortunate that it didn't include anything new. In the past I only stuck to the iPod because I absolutely hated AT&T (still do). But now that the iPhone is on other carriers I'll definitely jump on a data plan elsewhere.

October 07 2011 at 1:47 PM Report abuse rate up rate down Reply
Dave

The article is incorrect about the new iPod nano. The ability to use Nike+ without an external dongle is a software change, not a hardware change. It uses the nano's accelerometer. I have the previous generation nano, and with the software update that came out on Tuesday, I am able to use Nike+ without anything external the same as the new nano is able to.

October 07 2011 at 1:42 PM Report abuse rate up rate down Reply
2 replies to Dave's comment
AsChicago

I have the older nano too, and I updated it, I was using a dongle but I was also using the Nike+ Heart Sensor, while the update eliminates the need for a dongle to connect to the show sensor, it doesn't work with the heart monitor. I'm guessing the new nano won't either. So this is really a bogus update. I'm pretty disappointed all around with the updates for everything that came out, even for the iphone. I guess it was worth the wait for better hardware specs for the iphone 4s I don't know that I will upgrade to the 4s now with rumors of iphone 5 coming after the first of the year now. If I do upgrade from my 3gs, what's the point of going to the 4s over a cheaper model? I don't ever invision myself using Siri and I don't do much processor intensive stuff on my phone, I've got the ipod 2 and for quality photos, I have a nice digital SLR. So I think if I upgrade, it will be to a 4 and not a 4s. I don't know why anyone would want to upgrade from a 4 to a 4s if the 5 may be due out early 2012.

October 07 2011 at 2:03 PM Report abuse rate up rate down Reply
James

Dave is correct. There's no new Nano. Just a software update.

October 07 2011 at 2:25 PM Report abuse rate up rate down Reply
Josh Carr

I, like so many other people, was looking forward to bluetooth connectivity for the iPod Nano. Especially if Apple is touting the watch design now... it only make sense. I don't want to have headphones running from my wrist to my head.

October 07 2011 at 1:35 PM Report abuse +1 rate up rate down Reply
David Gian-Cursio

Something I very rarely see mentioned about the iPod Classic that sets it apart from the other current models is that the click wheel makes it easy to operate by touch alone. That makes it the only practical model for me to plug into my car stereo, so I can do things like pause and skip tracks without taking my eyes off the road. The touchscreen models are all but impossible to operate without actually looking at them, and not just a quick glance, either. They demand a lot more attention than the Classic.

October 07 2011 at 1:32 PM Report abuse +2 rate up rate down Reply
diamondsw

Quite simply, dedicated music players are a dying breed, and it's a damn good thing Apple is moving forward from them. Outside of specialized uses (exercise especially), most people are now served better by using their phones (whether iOS, Android, etc). Then you can stream things live, download new music, and do everything else offered by such devices. They also benefit from the fact that you *always* have your phone with you. Until Apple showed how to do convergence *right*, it was always a maddening set of compromises and dedicated devices were superior. Now it's inevitable and the advantages are significant.

The iPod Touch has strongly become the teen "pre-iPhone". I live in a neighborhood with lots of kids of this age, and every one of them has an iPod Touch. They get the apps, the music, etc, and there are no monthly charges or surprises (well, except for out of control in app purchasing). They're cheap enough that while it's still distressing when they smash the screen - twice (Jeffrey Smith, I'm looking at you) - it's not the end of the world like a $650 off-subsidy iPhone.

This market doesn't necessarily care that it's the best or latest and greatest - it has to be good enough, and cheap enough. That's what Apple is targeting. Later on, they'll upgrade either to iPhones or iPads, as they already have a huge chunk of apps and music already in the ecosystem.

Seeing the iPod Touch fall to a year behind the rest of the product line is probably a good thing. It allows it to stay relatively current, eases component pressures, and most importantly allows Apple to keep driving down the price. A few years from now they'll have the Nano to $49 and the Touch to $129. All the better to bring people into the fold, and later move up to iPhones and iPads.

October 07 2011 at 1:28 PM Report abuse -1 rate up rate down Reply
2 replies to diamondsw's comment
Rob Cook

"Quite simply, dedicated music players are a dying breed", quite simply you can pay my unlimited data plan then, sound good? Thanks didn't think you'd mind.

Until free ubiquitous WiFi is available with no dropouts to my car dedicated music players still very much have a role. I'm trying to pay *less* each month not more. A dedicated device with a one time cost of $250 (160Gb iPod Classic) if far more practical than an iPhone with a $2000+ commitment over 2 years.

October 07 2011 at 2:05 PM Report abuse +2 rate up rate down Reply
1 reply to Rob Cook's comment
Brian

This is yesterday's thinking... Apple is moving in a direction that anticipates that ubiquitous data access is there at a price point consumers are comfortable with. It is not here now, but that is likely the future. Cell minutes are now commodity and converging toward free. It won't be long before all services are just a simple monthly charge for everything.

October 07 2011 at 3:28 PM Report abuse -1 rate up rate down
HH

That's why I like the Classic: it's a dedicated music player. The combination of capacity+battery life+click wheel is perfect for its intended purpose.

But then, maybe I'm just weird. This year I bought a very nice tabletop radio that's a radio and nothing more. It has one big tuning knob and a single speaker. I use it every day and just love it.

October 07 2011 at 4:56 PM Report abuse +3 rate up rate down Reply
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