A one-day "Red Friday" sale on Apple's online store has hit several Asian countries in celebration of the Lunar New Year, including China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, and Thailand. Discounts on the Hong Kong store are broadly similar to the modest discounts Apple offered during its Black Friday promotion, with one-day price reductions of no more than ten percent on Apple's own gear.

Discounts on third-party accessories are a bit more generous, so if you're looking for a case or some other accessory for your Mac, iPhone, or iPad, the one-day Red Friday sale may be a great time to buy.

Apple's Red Friday sale runs for the rest of today only, so if you live in one of the eligible countries be sure to check it out.