Apple Store is down a day before iPad and Apple TV launch (now it's back)

Our eagle-eyed viewers have noticed that the yellow sticky note of doom has appeared, and the Apple Store is down for maintenance. With one day remaining until the launch of the third generation of the iPad and Apple TV, it's a good bet that these updates pertain to them. What do you think it is? Speculate in our new comments!

Update 4:18 am ET: It's back!