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WWDC chatter focused on products, not Jobs or Cook

WWDC chatter focused on products, not Jobs or Cook

Did you notice something a bit different yesterday at the WWDC keynote? Nick Bilton of the New York Times did -- the focus of chatter during and after the keynote was all about the products, not about the present or past CEO.

Of course, this wasn't Tim Cook's first shot at a major announcement. Cook took the stage for the rollout of the third-generation iPad a few months ago, but the big news at that point seemed to be the fact that Cook was wearing a black button-down shirt that wasn't tucked into his jeans.

Everything yesterday was focused, as it should have been, on the products. Whether it was the announcement of the Retina display MacBook Pro, Siri's comedy routine and new features, the completely new Maps app, or the nuances of Mountain Lion, the presenters -- including Cook -- took a back seat to the products.

In my opinion, that's the way it should be. While Steve Jobs was a charismatic presenter, Monday's keynote put the spotlight where it should be -- focused brightly on the shining results of Apple's hard work.

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