Targus buys premium accessory maker Sena Cases
Prolific accessory maker Targus is no slouch when it comes to making attractive products, but when it came to upping its game in the realm of high-end iPhone and iPad cases it opted to acquire an established brand rather than start from scratch. That name is Sena Cases, a California firm known for its exquisitely crafted leather accessories.
Founded in 1999 by brothers Ramsey and Fevzi Oten, Sena Cases specializes in high-end phone and tablet cases, some of which carry the imprint of designers such as Michael Kors and Dylan George. The company will continue to operate as a separate entity under the ownership of Targus with the Otens remaining at its helm. According to a spokesperson, Sena Cases will also remain responsible for its own product designs, so you shouldn't expect to see either brand influencing the other in the forseeable future.
Sena Cases recently introduced a line of wallet, folio and journal style cases for the iPad mini starting at US$69.95.
The Sena Acquisition Positions Targus as a Leader in the Smartphone Case Market
ANAHEIM, Calif., – October 30, 2012 – Targus Group International, Inc., maker of the world's top-selling laptop and mobile device cases and accessories, announced today it has completed the acquisition of Sena Cases, an Irvine, California-based luxury leather designer, manufacturer, and marketer for smartphone, tablet and laptop cases.
Effective immediately, Sena Cases will be a wholly owned subsidiary of Targus, continuing to operate under the Sena® brand and under the leadership of its founders. The Sena acquisition positions Targus as a leader in the smartphone case market with a full line of expertly tailored
iPhone® cases under the Sena® brand and additional licensed brands, including Michael Kors® and Dylan George®. With numerous models to choose from, Sena delivers a variety of fashion forward styles in support of today's mobile lifestyle.
Sena is a leading provider of leather cases for the Apple® retail consumer. Sena is known industry-wide for its commitment to design as well as for providing the highest quality cases for smartphones and other mobile devices.
"Targus is dedicated to maintaining the product experience and unique brand relationship Sena has with its customers and partners," said Michael Hoopis, president and CEO of Targus. "We are thrilled that the Sena leadership team led by Ramsey and Fevzi Oten will continue to steward the Sena brand."
"By leveraging Targus' global infrastructure, Sena will be able to supply Apple consumers all over the world with beautiful, handcrafted leather mobile device cases designed and made by true artisans," said Ramsey Oten, president and CEO of Sena Cases.
Celebrating its 30th anniversary this coming July, Targus invented the laptop case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 100 countries. For more information on Targus visit targus.com.
Sena Cases™ is a leading designer and manufacturer of slim, functional, protective and luxurious genuine leather cases for today's most popular mobile devices.
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