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TUAW Deals's "" iPhone accessory introduced

William's 'iam' iPhone accessory introducedMusician of the Black Eyed Peas has delivered on his promise to introduce an exciting iPhone accessory. The "" accessory adds a keyboard and interchangeable camera lenses to your iPhone 4 or 5. hopes to compete with the likes of Instagram with the, which he hopes will be the first in a line of accessories. The iPhone case reportedly boosts the built-in camera's resolution to 14 megapixels. "We have our own sensor and a better flash," told The Telegraph. The standard lens collection includes standard, fish-eye, wide and zoom lenses. An app will create a photo sharing network for owners of the accessory.

The also features a slide-out keyboard, and will be sold exclusively by London's high-end gift shop Selfridges. An iPhone 4-compatible model ships in December, while iPhone 5 owners must wait until next year. Each model will come in two versions, selling for £199 (matte black) and £299 (white with golden trim) respectively.

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