Olloclip shows off upcoming case at Macworld/iWorld 2013

Olloclip's self-named clip-on lens (US$69.99) for iPhone was one of the early success stories of Kickstarter, and now the Huntington Beach, Calif., company is expanding into other related products for advanced iPhoneography.

I spoke with Olloclip CEO Patrick O'Neill at Macworld/iWorld 2013 about the company's existing lineup and future plans, and found that they're thriving. During most of the show, there was a line of people buying the Olloclip lens kits for the iPhone 4/4S or iPhone 5. They're certainly popular with the TUAW team, most of whom snapped up Olloclips for their iPhones and were using the wide-angle and fisheye lenses during the conference and expo.

One of the most fascinating things at Olloclip's Macworld booth was a product that's not out yet -- a polycarbonate case that works perfectly with the Olloclip lenses and provides more than just protection. There's a rotating cover (image above) to protect the camera on your iPhone that also adds a nice "shutter button" to make snapping photos with the volume up button a piece of cake. In addition, there's a removable clip-on piece (image below) that offers a tripod mount on one side and a "cold shoe" for mounting other accessories on the other end.

We don't know the name of the upcoming case or the price, nor do we have an expected delivery date. But if you're one of those people who incessantly uses an Olloclip to snap macro or fisheye images, the case will give you a way to keep your phone scratch-free and replace the need for a Glif or other tool to attach it to a tripod.