Apple Predicted as Top Company for Growth Potential

According to Morgan Stanley analyst Rebecca Runkle, Apple is poised to outperform other computer manufacturers in market share growth this year.

Runkle has adjusted her forecast for PC unit-shipment growth to 9 percent from an earlier prediction of 11 percent, attributing the revision to a projected deceleration in the market.

Despite this, she believes Apple’s recent innovations, particularly the iPod and the new iMac, will significantly bolster its market position.

For more insights, check out the detailed analysis by Rebecca Runkle.


Brian is a dedicated writer for TUAW, where he shares his insights and expertise on all things Apple. With a deep love for technology, Brian covers a wide range of topics, from the latest iPhone and iPad releases to the intricacies of macOS and Apple Watch features. His clear and engaging writing style makes complex tech topics accessible to all readers. Brian’s enthusiasm for Apple products shines through in every article he writes.