Discover Your Ideal Mac: A Comprehensive Guide to Choosing

Ever since Apple ceased the Switch campaign, anticipation has been building about their next move in television advertising, especially anything that might step away from the ubiquitous iPod focus.

Peeking at the new Switch page on Apple’s official site might offer some hints.

Here, Apple enumerates the reasons to adore a new Mac, highlighting their seamless technology (?), the sleek design of their devices, the prowess of Mac OS X, and the appealing $499 starting price of the Mac mini, while also asking the intriguing question: “which Mac are you?” (a question I’m still trying to answer for myself!).

But the real question remains, will we ever witness another Apple commercial that doesn’t feature the iPod? Perhaps the company is in need of fresh creative ideas after their previous collaborations didn’t quite hit the mark.

What are your thoughts?

If you were tasked with crafting a new commercial for Apple Computer that spotlighted something other than the iPod, what approach would you take?


Brian is a dedicated writer for TUAW, where he shares his insights and expertise on all things Apple. With a deep love for technology, Brian covers a wide range of topics, from the latest iPhone and iPad releases to the intricacies of macOS and Apple Watch features. His clear and engaging writing style makes complex tech topics accessible to all readers. Brian’s enthusiasm for Apple products shines through in every article he writes.