Apple Unveils New Apple TV, Previously Known as ‘iTV’

Apple recently unveiled the Apple TV, previously known as iTV, compatible with both Mac and PC platforms.

The launch is scheduled for next month, and the device will offer several features including:

  • wireless content streaming to Apple TV
  • HDMI connectivity
  • 720p video support
  • a 40GB internal drive
  • 802.11 a/b/g/n wireless capabilities
  • ability to stream from up to five different devices
  • synchronization with iTunes libraries

The Apple TV package, priced at $299, includes the Apple TV unit, an Apple Remote, a Power Cord, and a Quick Start Guide.

The device measures 7.7 by 7.7 inches with a height of 1.1 inches and weighs 2.4 pounds.

Regarding supported formats, the Apple TV is compatible with the following:

  • H.264 and protected H.264 (from iTunes Store): 640 by 480, 30 fps, LC version of Baseline Profile
  • 320 by 240, 30 fps, Baseline profile up to Level 1.3
  • 1280 by 720, 24 fps, Progressive Main Profile
  • MPEG-4: 640 by 480, 30 fps, Simple Profile

Audio formats supported include:

  • AAC (16 to 320 Kbps)
  • protected AAC (from iTunes Store)
  • MP3 (16 to 320 Kbps)
  • MP3 VBR
  • Apple Lossless
  • AIFF
  • WAV

Joshua is a dedicated writer for TUAW, bringing readers the latest news and insights on all things Apple. With a keen eye for detail, Joshua covers everything from the newest iPhone releases to the latest updates in macOS. His articles are a go-to source for Apple enthusiasts who want to stay informed about their favorite products, including the iPad, Apple Watch, and MacBook. Joshua’s straightforward and engaging writing style makes complex tech topics easy to understand for everyone.