iPod Silhouette Ads: Evolution and Impact Analysis

The silhouette advertisements for the iPod have become almost as recognizable as the device itself.

As we have pointed out before, this distinctive marketing strategy has not only been a hit but has also attracted some unwanted imitations that Apple has had to address.

Recently, Rocket Studio, credited with developing these iconic ads for Apple’s agency TBWA/Chiat/Day, L.A., showcased some original and transformed images on their site.

Victor

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