iPod Silhouette Ads: Evolution and Impact Analysis

The silhouette advertisements for the iPod have become almost as recognizable as the device itself.

As we have pointed out before, this distinctive marketing strategy has not only been a hit but has also attracted some unwanted imitations that Apple has had to address.

Recently, Rocket Studio, credited with developing these iconic ads for Apple’s agency TBWA/Chiat/Day, L.A., showcased some original and transformed images on their site.


Larry is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm to the Apple news community. With a keen eye for detail, Larry covers everything from the latest iPhone releases to in-depth reviews of the MacBook Pro and Apple Watch. His insightful articles help readers stay informed about the ever-evolving world of Apple products. Larry’s commitment to delivering accurate and engaging content makes him a valued member of the TUAW team.