Explore the Virtual Apple Store on Second Life Platform

Alerted by Steve Rubel, we’ve discovered a strikingly familiar shopping experience within the digital realms of Second Life. This virtual rendition of an Apple Store features a Genius Bar and shelves stocked with virtual products.

Indeed, Laurie confirms that’s a Cube you see on the bar. Unlike real-world Apple Stores, visitors can bypass the glass elevator by flying directly to the upper levels.

This setup is distinct from the “Apple Core” store mentioned in a previous Cult Of Mac article.

Rubel speculates that this virtual paradise might soon attract the attention of Apple’s legal department. For now, you can explore this store through this SLurl, search for “Aapl$tore” within the game, or view it in this collection of Flickr images.

Thanks to Steve for the tip!


Christopher is a dedicated writer for TUAW, bringing readers the latest updates and insights on all things Apple. With a keen eye for detail, Christopher covers everything from the newest iPhone releases to the latest macOS updates. His articles are a go-to source for Apple enthusiasts looking to stay informed about their favorite products, including the iPad, Apple Watch, and MacBook. Christopher’s commitment to delivering accurate and engaging content makes him a valued member of the TUAW team.