Apple Ranks as Generation Y’s Most Trusted Brand

Hey there, members of Generation Y, aged 21 to 27, which companies do you really believe in? Outlaw Consulting posed this query to what they call their “most avant-garde trendsetter panelists” in various American cities, and Apple emerged as the frontrunner.

Outlaw noted that brands perceived as “transparent” were highly regarded.

Additionally, simple packaging that seems to “shun overindulgence” was also well-received.

This aligns with Apple’s renowned initial product experience, right? Here are some other brands that made it to the top 15:

Speaking as a Generation X individual, I must admit, “Vitamin Water?! Really, it’s just water.


Kevin is a dedicated writer for TUAW, where he brings the latest Apple news to life. With a keen eye for detail, Kevin covers everything from the newest iPhone releases to the latest updates on macOS. His insightful articles help readers stay informed about their favorite Apple products, including the iPad, Apple Watch, and MacBook. Kevin’s commitment to delivering accurate and engaging content makes him a trusted voice in the Apple community.