Apple Unveils New 2nd Generation iPod Touch Advertisement

The recent unveiling of the iPod touch was accompanied by the release of a brand new commercial during the keynote presentation.

Interestingly, the advertisement primarily highlighted third-party apps, particularly games, suggesting Apple is positioning the iPod touch more as a gaming device than a traditional music player.

Notably absent were mentions of the Genius functionality or the latest firmware enhancements.

The commercial is available for viewing on Apple’s official site.

Update: A special thanks to Nate, one of our readers, for identifying the track featured in the commercial.

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Mary is a dedicated writer for TUAW, your go-to source for all things Apple. With a deep love for technology, Mary brings insightful and engaging content to the blog. She has a knack for breaking down the latest updates on the iPhone, iPad, and MacBook, making them accessible to all readers. Mary’s expertise and enthusiasm for Apple products shine through in every article, helping readers stay informed and excited about the tech world.