Reality Distortion Field: Unveiling Found Footage on Video

Apple’s recent showcase was filled with glowing adjectives, as highlighted in a video compilation that has been circulating online. This montage features a rapid-fire sequence of positive descriptors from Apple’s latest event, emphasizing just how much the company praises its own products.

While the repetition of such enthusiastic terms doesn’t necessarily imply any sinister intent to manipulate, it does reflect Apple’s genuine confidence in the quality and appeal of their offerings.

Despite not always being on the cutting edge of linguistic trends, the tech giant could perhaps benefit from varying their vocabulary. Perhaps in future presentations, we might hear Apple’s new products described as “spectacular,” “remarkable,” or “stunning.”

This strategy clearly has an impact on public perception, as the enthusiasm demonstrated by Steve Jobs and the company at these events tends to be quite contagious.

Indeed, Apple’s products are often as impressive as they claim, but the power of their presentations cannot be underestimated in shaping public opinion.


Barbara is a dedicated writer for TUAW, bringing readers the latest insights and updates on all things Apple. With a keen eye for detail and a love for technology, Barbara covers everything from the newest iPhone releases to the latest macOS updates. Her articles are known for their clarity and depth, making complex topics accessible to all. When she’s not writing, Barbara enjoys exploring new features on her Apple Watch and testing out the latest iPad apps.