Apple Startup Sound Creator Exclusive Interview

During a recent visit to the Apple Campus, we had the opportunity to engage with the team from, who shared their conversation with Apple’s renowned sound designer, Jim Reekes. Reekes, who also featured in the series Welcome To Macintosh, was encountered at Macworld in San Francisco.

Renowned for his contributions to Apple’s auditory experience, he crafted the iconic Mac startup chime and the memorable “sosumi” sound.

What captures the imagination most is the intricate blend of mathematics and creativity that goes into producing such sounds. These auditory signatures are not just artistic expressions but are engineered to embody the essence of the brand they represent.

This synthesis of art and science in sound design is truly intriguing.

Reekes, with his extensive background in both the technical and musical realms, offers fascinating insights into the rigorous process behind these sounds that have become deeply ingrained in the cultural fabric. Referring to these sounds as “ear-cons,” he highlights their significance and the personal connection they forge with users worldwide.

Share This Article
Avatar photo

Ronald is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm for all things Apple. With a keen eye for detail, Ronald covers the latest news and updates on products like the iPhone, iPad, MacBook, and Apple Watch. His insightful articles help readers stay informed about the ever-evolving world of Apple technology. When he’s not writing, Ronald enjoys exploring new apps and discovering innovative ways to use his Apple devices.