Apple Trailers Page Now Includes Showtimes and Theater Maps

Despite the allure of home entertainment systems like Apple’s best efforts, many still prefer the experience of watching movies in theaters. Catering to this audience, the iTunes Movie Trailers website has introduced a new feature called Showtimes that leverages HTML5 to enhance user experience.

This feature utilizes your browser’s location services to display nearby movie showtimes, details, and direct links for ticket purchasing.

The functionality is optimized for use on Safari, Firefox 3, and Chrome browsers on Mac computers, and also delivers a seamless experience on the iPad. The iPhone version, however, appears slightly condensed.

Explore it yourself and take a look at our screenshot gallery below for more insights.

[Source: Ars Technica]


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