Microsoft Ad Highlights Mac’s Lack of Blu-ray Support

It appears that Microsoft is poking fun at Apple’s lack of Blu-ray support in their latest promotional video, which showcases a Windows 7 laptop effortlessly playing a Blu-ray disc of the movie Avatar. The video humorously portrays a MacBook that seems envious of the PC’s capabilities, with the MacBook admiring the high-definition playback and commenting on the immersive experience. You can watch the clever marketing piece here.

Despite what the video suggests, it’s not entirely true that Apple users are unable to enjoy high-definition content on their devices.

Apple has deliberately chosen not to support Blu-ray playback, focusing instead on promoting content via digital downloads at 720p resolution. This decision aligns with Apple’s strategy to steer consumers away from physical media. Personally, while I appreciate the quality that Blu-ray offers for home theaters—I myself have a Blu-ray player connected to a 47-inch TV—I find it less critical for viewing on a laptop, especially during travel.

Would integrating Blu-ray support enhance the Apple ecosystem? Certainly, many users, including a friend who has a Mac mini configured as his primary media center, would appreciate the ability to play Blu-ray discs.

He loves his setup but misses the ability to rent or buy Blu-ray movies. As long as physical media is still around, there will undoubtedly be a demand for Blu-ray capabilities, particularly for home use. Interestingly, Microsoft has also echoed Apple’s sentiments somewhat by downplaying the significance of Blu-ray in the future of media consumption.

To see the video and more details, click “Read More”.


Patricia is a well-respected author and tech enthusiast who has made significant contributions to the Apple community. Writing for TUAW, Patricia brings a wealth of knowledge about Apple products, including the iPhone, iPad, and MacBook. Her insightful articles and guides help readers navigate the ever-evolving world of Apple technology. With a knack for breaking down complex topics into easy-to-understand content, Patricia has become a trusted voice for Apple fans everywhere.