Apple Stores Introduce Personal Mac Setup Services

Beginning potentially as early as tomorrow at select Apple store locations, the tech giant is set to offer a new service aimed at enhancing the experience for buyers of new Mac computers — a personalized Mac setup service.

This new offering will include a one-on-one session with an Apple specialist who will assist with setting up your new Mac, configuring email accounts, introducing the Mac App Store, and establishing an iTunes account.

Additionally, the specialist will walk you through unique features that distinguish Macs from other computers.

This initiative mirrors the setup area found in Apple’s Covent Garden store in London and is anticipated to become a regular feature in Apple Stores, much like the Genius Bar.

While this service is beneficial for customers and supports Apple’s sales strategy, it may impact the Apple Consultant Network, whose members have traditionally offered similar setup services for new Mac users in their homes or businesses.


Larry is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm to the Apple news community. With a keen eye for detail, Larry covers everything from the latest iPhone releases to in-depth reviews of the MacBook Pro and Apple Watch. His insightful articles help readers stay informed about the ever-evolving world of Apple products. Larry’s commitment to delivering accurate and engaging content makes him a valued member of the TUAW team.