Logitech Ends Support for Google TV Devices

Guerrino De Luca, the CEO of Logitech, has openly expressed regret over the company’s venture into Google TV, labeling it as a “big mistake.” The production of their set-top box will cease once existing inventory is depleted.

According to a statement on the Verge website, De Luca mentioned that the launch of the Logitech Revue with Google TV proved to be financially draining. Logitech has reportedly invested approximately US$100 million into the product with little return on investment.

While other brands like Sony continue to market Google TV devices, Logitech will not be producing any further units after the current stock is sold.

Meanwhile, Apple TV remains available in the market and continues to meet consumer expectations, despite not achieving overwhelming success. The second-generation Apple TV, which was released in September 2010, has seen significantly better sales figures than its predecessor, likely due to the integration of additional services such as Major League Baseball and Netflix.

Apple has reported sales of over 2 million units of the newer model.

Speculation about Apple venturing into a full television solution has been fueled by quotes from the recent Steve Jobs biography, suggesting that Apple may be planning to expand its presence in the television market.

[via The Verge]


Ryan is a dedicated writer for TUAW, bringing insightful and engaging content to Apple enthusiasts around the world. With a deep understanding of Apple products like the iPhone, iPad, and MacBook, Ryan offers readers a unique perspective on the latest news, updates, and trends. His articles are known for their clarity and depth, making complex topics accessible to all. When he’s not writing, Ryan enjoys exploring new tech and staying ahead of the curve in the ever-evolving world of Apple.