Apple TV Launch Unlikely Soon, Says VP Eddy Cue

Those eagerly anticipating a 60-inch television with the Apple logo this holiday season might need to adjust their wish lists. Following a meeting with Apple CFO Peter Oppenheimer and the Senior VP for Internet Services and Software, Pacific Crest analyst Andy Hargreaves has updated his company’s stance, indicating that “an Apple television seems highly improbable in the near future.”

Hargreaves points out that the delay in Apple’s entry into the television market isn’t due to technological constraints. Rather, it’s the cable TV companies and content providers who are slowing down progress.

According to Hargreaves:

One of the major issues in the TV industry is the subpar user interface and the compulsory bundling of pay TV content. Apple could likely enhance the user interface significantly, but according to Mr. Cue, Apple would only consider its solution complete if it could also offer content in a manner that deviates from the traditional multichannel pay TV model.

However, securing rights for traditional broadcast and cable network content outside the existing bundled model is nearly impossible.

This content is controlled by a small group of companies with little incentive to adopt new models for distributing their most prized content. Additionally, regional differences in broadcast content and the lack of international scale present substantial barriers that currently seem insurmountable.

Philip Elmer-DeWitt of Apple 2.0 aligns with this perspective, citing reports on the sluggish pace of Apple’s discussions with cable providers. He suggests that any significant breakthrough from Apple in television technology is likely to be delayed.

.
Share This Article
Avatar photo

Ronald is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm for all things Apple. With a keen eye for detail, Ronald covers the latest news and updates on products like the iPhone, iPad, MacBook, and Apple Watch. His insightful articles help readers stay informed about the ever-evolving world of Apple technology. When he’s not writing, Ronald enjoys exploring new apps and discovering innovative ways to use his Apple devices.