App’s Feedback System Filters: Positive Tweets, Negative Emails

App's Feedback System Filters: Positive Tweets

The application Ember, developed by Realmac Software, is designed to assist creatives in organizing and interpreting their creative thoughts and inspirations. It features an innovative in-app feedback mechanism that could well set a standard for future applications.

Instead of the typical feedback form, Ember engages users by inquiring about their current sentiment towards the app, offering options like happy, confused, or unhappy.

App's Feedback System Filters: Positive Tweets

Those who are pleased with Ember are prompted to leave a review or express their satisfaction on social media platforms such as Twitter and Facebook, or even reach out directly to the Ember team. Users who are puzzled by the app are guided to a helpful instructional manual and have the option to communicate via email for further assistance.

On the other hand, users who are dissatisfied are directed to simply email their grievances to the support team.

This feedback strategy not only potentially increases positive endorsements from satisfied users but also efficiently channels less satisfied users towards support resources that can address their specific issues. This approach avoids the pitfalls of having disgruntled users publicly air their grievances, which could be detrimental to both the user experience and the app’s reputation.


Thomas is a dedicated writer for TUAW, bringing insightful news and updates about Apple products to readers. With a deep understanding of the Apple ecosystem, Thomas covers everything from the latest iPhone and iPad releases to MacBook innovations and Apple Watch features. His clear and engaging writing style helps readers stay informed about the tech world. Thomas’s expertise and enthusiasm for Apple products make him a valuable contributor to the TUAW team.