iPod Dominates Shrinking Portable Media Player Market

iPod Dominates Shrinking Portable Media Player Market

In an era where smartphones serve as the hub for all entertainment needs, from streaming music and videos to reading books, the notion of carrying a separate media device might seem outdated. However, the iPod continues to hold a significant share of the market.

According to NPD analyst Benjamin Arnold, who shared with AppleInsider, iPods still dominate 72 percent of the market.

iPod Dominates Shrinking Portable Media Player Market

The demographic still investing in iPods includes fitness enthusiasts who prefer the smaller, lighter versions of the device as a workout partner. Additionally, with the rise of lossless audio formats, which require more storage space than their compressed counterparts, there’s potential for a resurgence in demand for older iPod models known for their large storage capacities.

Despite this niche market, the overall demand for dedicated media players dropped by one-third in 2013, indicating a continued decline in their popularity.

.
Share This Article
Scott

Brian is a dedicated writer for TUAW, where he shares his insights and expertise on all things Apple. With a deep love for technology, Brian covers a wide range of topics, from the latest iPhone and iPad releases to the intricacies of macOS and Apple Watch features. His clear and engaging writing style makes complex tech topics accessible to all readers. Brian’s enthusiasm for Apple products shines through in every article he writes.